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Postcards from Miami: Keeping up with the Email Messaging Optimization Workshop
While we're working on the interviews and follow-ups that we'll be posting later here and in the MarketingExperiments Journal, you can find real-time bits and pieces from the workshop via our Twitter feed (@MktgExperiments) and ...
The pitfalls of personas? They’re no substitute for a clear value proposition
Each week one of our analysts will review a landing page and make recommendations for optimization and testing.
Squirrel on fire: A new perspective on marketing mistakes
Right now, marketers are working harder than ever to avoid making strategic optimization mistakes. For marketers, there are many lessons to be drawn from a story on This American Life.
Live optimization + lead generation = better B2B landing pages in one hour
For our most recent clinic, our team focused solely on B2B landing pages, examining the strengths and weaknesses of several pages. You can now access the full clinic here.
B2B Landing Pages
B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages, and ultimately, to the sale.
So for our February 25, 2009 web clinic, we focused our live optimization contest format…
Landing Page Optimization: CPLUS
The final post of a five-part series on B2B landing pages. Analyst Heather Andruk reviewed this landing page for CPLUS, submitted by WSI B2B marketing for our Feb. 25 live optimization web clinic.
Landing Page Optimization: Councilview.com
The fourth post of a five-part series on B2B landing pages. Analyst Adam Lapp reviewed this landing page, submitted by Nteractive for our Feb. 25 live optimization web clinic.
Landing Page Optimization: Nomadesk.com
Part four of a five-part series on B2B landing pages.
Analyst Corey Trent reviewed this landing page, submitted by Aventiv for our Feb. 25 live optimization web clinic.
Landing Page Optimization: Carbis.net
Part two of a five-part series on B2B landing pages. Senior researcher Boris Grinkot reviewed this landing page, submitted by Carbis.com for our Feb. 25 live optimization web clinic.
Landing Page Optimization: SolaceSystems.com
Part one of a five-part series on B2B landing pages.
Senior analyst Gina Townsend reviewed this landing page, submitted by SolaceSystems.com for our Feb. 25 live optimization web clinic.
B2C bonanza: 11 landing pages optimized, 15 contest winners, 828+ live participants
We had a little fun with our recent B2C landing page optimization web clinic: a contest with multiple winners, audience voting, additional content on the blog, and a game show angle. Here's the wrap-up ...
Landing Page Optimization: BrantleyCure.com
Analyst Tony Valcarcel reviewed this landing page, submitted by Dr. Brantley's Weekend Detoxification Program.
Landing Page Optimization: Costume Supercenter.com
Analyst Adam Lapp reviewed this landing page, submitted by Costume Supercenter.
Landing Page Optimization: Broadcasting School
Analyst Heather Andruk reviewed this landing page, submitted by Broadcasters Mentoring Group.
Landing Page Optimization: Shozam.com
Senior analyst Gina Townsend reviewed this landing page, which was submitted by Shozam.com.
Landing Page Optimization: OnlineShoes.com
Senior analyst Boris Grinkot reviewed this landing page, which was submitted by OnlineShoes.com.
Landing Page Optimization: ExpandingLight.org
Senior analyst Gaby Diaz reviewed this landing page, submitted by ExpandingLight.org.
B2C Landing Page Optimization — Live Clinic, continued
Our team of analysts conducted optimized five landing pages from our web clinic contest. See how they applied the MarketingExperiments Conversion Sequence.
“Optimization Idol” — Special B2C clinic & contest tomorrow
Optimization is serious business, especially in this economy, but it's important to have some fun with it. Even scientists are allowed to geek out a bit, right? So we're conducting a special "Optimization Idol" live clinic and contest…
Email optimization — 57% gains break through the doom and gloom
Our recent web clinic showed how a handful of minor changes to email capture pages increased sign ups by 49% and optimizing email body copy achieved gains of 54% and 57%.