“Optimization Idol” — Special B2C clinic & contest tomorrow


No, we haven’t lost our marbles, but we have loosened up the ties a bit for tomorrow’s free web clinic on live optimization for B2C Landing Pages.

Optimization is serious business, especially in this economy, but it’s important to have some fun with it. Even scientists are allowed to geek out a bit, right?

optimization-idols.JPGSo our team decided to add a contest to this clinic, which will involve the audience from start to finish, and we’ve got valuable prizes in store for the winning participants and runners-up. (You can still participate without entering your landing page.) We’re shooting for 8736942449 viewers, so please Tweet a few hundred of your close friends.

Special Clinic: B2C Landing Pages (Live Optimization)

Wednesday, February 11, 2009

4:00 to 5:00 p.m. EST (9:00 p.m. GMT)


– Dr. Flint McGlaughlin, Director, MarketingExperiments

– Jimmy Ellis, Director of Optimization Research

– Aaron Rosenthal, Director of Channels Research

If you’ve been on our clinics before, you already know that our presenters have been separated at birth from the well-known Idol judges, as the recent photo above clearly shows.

We hope you’ll join us for this highly interactive session.

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  1. Robert Brady says

    Randy looks a little pale, but Paula looks better than ever. She should get the original of this shot

  2. Hunter Boyle says

    We’ve determined that Jimmy Ellis has the perfect visage for Photoshop trickery. Keep an eye out for more of him …

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