Lead generation “playbook” comes to life, roams free in upcoming clinic

Our posse of B2B marketers has recently been asking for more lead-generation and optimization strategies.

So we called in our lead-gen gunslinger, Brian Carroll, and rustled up a free web clinic on this topic for Wednesday, September 24.

This special clinic is all about getting more leads into your marketing funnel — and growing your sales through more effective lead management.

As you probably know, Brian literally wrote the book on the subject: Lead Generation for the Complex Sale. (In fact, we’ll be giving away 10 free copies of his book to some lucky clinic attendees.)

Teaming up with Flint McGlaughlin, Brian will discuss the strategies that doubled a partner’s sales leads in a matter of months, without increasing the partner’s budget. He’ll also demonstrate his five-step “playbook” for effective lead management, and conduct a live Q&A session to answer participants’ specific questions.

This year has been a tough one for many B2B marketers. And with so many economic questions swirling around, now is the time to optimize your funnel and lay a stronger foundation for 2009.

Join us for this free web clinic and get expert insights and answers to help you do just that.