As Brian Carroll would say, it starts with a lead. Carroll was a featured guest in our recent web clinic, Filling the Pipeline: How a LeadGen Test Strategy Achieved an 86% Increase.
If you couldn’t catch it live, we hope you’ll find the presentation valuable. Flint McGlaughlin broke down three recent tests we conducted that yielded major increases, and discussed ways to use friction and incentive to improve lead generation efforts.
One of the more surprising ideas is a model for increasing friction intentionally and using it to improve lead quality as opposed to volume. If your sales team is always pushing for more leads and better leads, you’ll want to start testing this idea immediately.
Our thanks also go out to TruckSchool.com — the website that our experts and attendees critiqued in a quick-fire live optimization session.
Questions or comments on the presentation? Does the info square up with your own lead-gen results? Post a comment and let us know.