MarketingExperiments’ optimization advice produces results

OPTIMIZED VERSIONWe received some great feedback today from Eric Stevenson, the editor of co-brandnews.com. Eric increased his site’s conversion rate by 69% after he implemented the recommendations from our recent Web Clinic.

(See optimized version, right, and earlier version, below.)

“Giving your suggestions a chance to show results, I waited sixty days since rebuilding the site following your webinar participants’ helpful comments,” Eric said. “Conversion rate rose from 3.9% to 6.6% (30-day results).”

“I should also point out that we took the opportunity to target our paid-click advertising on those keywords which were more relevant — and cut out those which were not productive. That reduced our ad spend by 60% yet increased conversion 200%.

“In conclusion, design and delivery of the message is foremost and many websites would benefit from your work — I highly recommend you for that.”

BEFORE OPTIMIZATION

You can click here to read our brief containing the recommendations Eric received. It also includes the extensive guidance five other sites received at the same clinic.

You’re also welcome to join our next free Web Clinic on May 7. Our optimization experts will be reviewing eCommerce websites, making specific recommendations, and answering audience questions. If you haven’t participated in one of our live optimization clinics yet, what are you waiting for?

You don’t want to pass up the chance for a double-digit increase in conversions, do you?

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