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Online Ads Tested
We examine research findings to discover which ads perform better, those that "stand out" from host site content or those that "blend in".
EDITOR'S NOTE: This Research Brief was also presented as a live Web clinic. You can download…
Optimizing Site Design
We examine how technology itself can present barriers to conversion.
The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for…
Optimizing Site Design
We examine how reducing customer anxiety by matching your site's appearance to prospects' preconceptions and expectations increases conversion to sale.
EDITOR'S NOTE: This is a 1,500-word version ("Brief") of a 10,000-word live…
MySpace Suing over Social Network SPAM
MySpace has filed suit against Scott Richter, CEO of Media Breakaway, claiming he and his company were actively “spamming” millions of MySpace users in violation of the CAN-SPAM Act and other federal and California state statutes. The suit…
2007 Merchandising Calendar
Dear Reader:
Our 2007 Merchandising Calendar is presented below. After the calendar itself you will find our supplemental notes, findings, and data. This includes 11 key points to help you effectively apply the merchandising calendar to…
How much should I spend on PPC Advertising?
“How much of my marketing budget should I allocate to Paid Search advertising?” This question must be answered by every business leader who sells or advertises products or services online. While each business is different, there…
Does a Video Offer Increase or Decrease Conversion?
We were surprised (as we sometimes are during tests) to find that a newly designed offer page advertising an online subscription product which included a video from the founder of the company, explaining the product, converted much lower…
Optimizing Free Trial Offers
Can copy and design changes alone significantly lift the performance of free trial offer pages?
Many online services offer a free trial as their primary incentive to attract new subscribers.
Generally, a free trial offer works well.…
How can I decide what to test (next)?
The following inquiry from a subscriber reflects a question that eventually faces everyone who embarks on the journey of Online Marketing / Online Testing. It is the question “How can I decide what to test?”, and the…
Is Multivariate Testing Different Enough (or Large Enough) to Warrant a Unique Job Description?
A subscriber recently wrote to us with the following question regarding multivariable (a.k.a multivariate) testing and organization structure. Below are our thoughts. What is your organization doing?
Question:
With…
Black Friday Blues Need Not Spoil Your Holiday
The day after Thanksgiving is when retailers traditionally are considered to have covered their annual expenses and be operating on profit. Hence the term “Black Friday” in reference to black ink on financial reports. It is also…
Small PPC Search Engines Revisited
Can online marketers achieve a worthwhile return on investment with smaller PPC engines like Kanoodle, Miva and others?
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Paid Search and Landing Page Selection
We received the following inquiry from a subscriber and the question is one that affects many professional marketers who utilize paid search.
Question:
Most accounts I am working on use the current website and leave it to the account…
Sense of Urgency
Does using urgency in an order process increase conversion and drive more sales?
Whether you are a car dealership buying time on television to announce offers and discounts on all vehicles purchased before a particular date, or you're an…
Can viral video clips drive targeted traffic to your web site?
Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites?
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
MEC Labs Acquires MarketingSherpa
We are pleased to announce that we recently acquired MarketingSherpa. Here is a press release that includes more information:
We are getting alot of positive feeback on this acquisition and are glad you are all as excited as we are...…
Sample Viral Videos Used in MEC’s Video Research Project
Can entertaining video clips help build your house subscriber list?
The short answer appears to be -- Yes.
In a recent set of tests, in which we distributed 28 short, entertaining video clips through YouTube and Google Video, we converted almost 1.5% of viewers into subscribers.
That may not sound like a…
How do You Stop Shopping Cart Abandonment?
Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because…
Are video clips medium-agnostic?
That is to say, if you create a video clip to run on TV, will it be received just as well on the web or on a mobile device?
Marketers everywhere might hope that the answer to this question is yes. It would certainly cut down on budgets…