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Scissors, Grease, Friction & Conversion Rates
Sounds a little scary.
The point is that any online sales page, or sequence of pages, includes some friction.
That is to say, there are elements on every page that will slow down your visitors, make them pause, or maybe even result in a…
Landing Page Confusion
We examine research findings to discover what factors determine the efficacy of online marketing email copy.
Which will perform better, a landing page that has one clear objective or one that has multiple objectives?
As marketers,…
Landing Page Optimization Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy.
We examine research findings to discover what factors reduce “bounce” rate and keep visitors continuing through the…
Email Marketing Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy.
EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential…
Comparison Shopping Gets Granular
If you sell a product online, you already know how shoppers can check out your prices and the quality of your customer service through sites like PriceGrabber, Shopzilla and Google Product Search.
But if you think it’s tough having your…
Home Page Design – Basics
By Gaby DiazStrategy Analyst, Marketing Experiments
The home page is probably one of the most complicated pages of any website. It is the face of your company, the starting point of sales, a way to connect visitors to customer support or…
10 Things you can do TODAY that will improve your Internet Marketing
By Jimmy EllisDirector of Optimization Research, Marketing Experiments
Build a new headline for a high traffic landing page.Build a new ad in a high volume PPC campaign ad group.Take one larger keyword group in a PPC campaign and split it…
Email Marketing Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy.
EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles…
The Importance of Site Metrics
By Carlos A. Espitia
Analyst, Marketing Experiments
This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they…
Website Usability Testing
By Bob Kemper
Director of Operations,Marketing Experiments
Usability video testing involves video recording a user going through a specific process for a website (e.g. an order). The aim is to observe how people behave in an actual site…
The Importance of Credentials on the Web
By Mike Clowe
Research Analyst,Marketing Experiments
How important is it to provide credentials on the Web? The Web is an essentially anonymous media. Businesses claim to be whatever they want, many times without any proof at all.
In…
Use “ad nativity” to increase the performance of your Content ads.
By Bob Kemper
Director of Operations,Marketing Experiments
When you visit many websites, contextual advertisements gaudily frame the content that you came to find. They form banner ads at the top or towers along the sides and seem to…
Online Ads Tested
We examine research findings to discover which ads perform better, those that "stand out" from host site content or those that "blend in".
EDITOR'S NOTE: This Research Brief was also presented as a live Web clinic. You can download…
Optimizing Site Design
We examine how technology itself can present barriers to conversion.
The architecture we use to manage our business may not be the same structure we should use to market it. Our business is to serve our customers, make it easy for…
Optimizing Site Design
We examine how reducing customer anxiety by matching your site's appearance to prospects' preconceptions and expectations increases conversion to sale.
EDITOR'S NOTE: This is a 1,500-word version ("Brief") of a 10,000-word live…
MySpace Suing over Social Network SPAM
MySpace has filed suit against Scott Richter, CEO of Media Breakaway, claiming he and his company were actively “spamming” millions of MySpace users in violation of the CAN-SPAM Act and other federal and California state statutes. The suit…
2007 Merchandising Calendar
Dear Reader:
Our 2007 Merchandising Calendar is presented below. After the calendar itself you will find our supplemental notes, findings, and data. This includes 11 key points to help you effectively apply the merchandising calendar to…
How much should I spend on PPC Advertising?
“How much of my marketing budget should I allocate to Paid Search advertising?” This question must be answered by every business leader who sells or advertises products or services online. While each business is different, there…
Does a Video Offer Increase or Decrease Conversion?
We were surprised (as we sometimes are during tests) to find that a newly designed offer page advertising an online subscription product which included a video from the founder of the company, explaining the product, converted much lower…
Optimizing Free Trial Offers
Can copy and design changes alone significantly lift the performance of free trial offer pages?
Many online services offer a free trial as their primary incentive to attract new subscribers.
Generally, a free trial offer works well.…