Which works best – providing your page visitors with plenty of choices, or keeping your pages simple?
Web page designers and writers often struggle between loading a page with plenty of information and choices, or keeping it clean and simple.
Which approach works best and gives you the best conversion rates and highest revenues?
Should you present readers with plenty of options, to best suit their own preferences?
Should you let them choose, for example, between a number of different subscription options?
Should you provide links to related or more detailed information?
Should you use multiple columns to provide space for related images, links and supporting information?
Or should you aim instead to keep your pages as simple as possible? Should you reduce the number of choices available to your readers to the absolute minimum?
We will be answering these questions, and sharing recent test data to support our findings, in our free webinar this Wednesday.
You can sign up here: Choice vs. Simplicity