How to persuade management to buy into the need for online testing.


Most marketers understand the importance of online testing. But how can one best convince senior management?

While online marketers in large and medium-sized companies and organizations know from case studies and other published data that a testing program can yield dramatic increases in revenues, they often find it hard to sell the need for testing internally within their own companies.

What is the best way to present the benefits of testing to your manager or senior management team?

In our next brief we will provide a guide, with examples and tools, to help you build your case.

The examples we use will help you show just how much additional revenues can be generated by improving key page conversion rates.

And the tools, both in PPT and Excel, will help you build a compelling custom presentation, based on proven data, methodologies and formulae.

In other words, we will give you the tools, templates and guidance to build a solid case for investing time and money in an online testing program.

As always, there is no charge to attend the webinar, but you do need to register.

Register to take part in The MEC Guide to Presenting Your Case for Testing

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