MarketingExperiments - Research-driven optimization, testing, and marketing ideas

As online marketers we often pay lip service to “meeting customer needs”. In fact, we have a whole slew of jargon to describe our apparent efforts to serve our prospects and customers. Now compare your own emphasis on what customer want to…

As I mentioned a couple of posts back, we are putting the final touches to the content for tomorrow’s teleconference call, Essential Metrics for Online Marketers. Late yesterday we added some new data for the call, based on an experience…

A recent article in AdWeek shows just how slow most online marketers are to catch up with the potential of emerging media. Here, in part, is what the article says: While in-game advertising and advergaming has received much attention, 72…

According to Steve McKee in a recent Business Week article there are five words that you should never use in an ad. Here is his list: Quality, Value, Service, Caring & Integrity. He makes some reasonable points. He reminds us that…

We have spoken about the need for transparent marketing a number of times in this blog. Then yesterday a surprise mention in a different blog raised the issue of transparency and authenticity with regard to the home page of one of our own…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

We have written before about the importance of identifying and communicating a unique value proposition for your business and web site. Having a strong value proposition is usually the most important factor in determining the success of…

In a previous post I talked about our research findings on choosing a strong product or domain name. In general we found that you are better off choosing a domain name or product name that is descriptive and, if possible, includes at least…

In previous post I have talked about the proliferation of trash-content sites – typically sites with skinny content designed to make money by hosting PPC ads, or by making a percentage on affiliate relationships. The web is awash with…

More and more sites now try to capture visitors’ email addresses on the first page...whether it’s the home page or a landing page. Why? So that if that visitor doesn’t complete a purchase or registration of some kind during that visit, you…

As you may already know, we have been busy working on a series of certification programs. The first one, which started in April – and we’ll be running it again, starting in June – is the Foundations of Online Testing course. During the…

Here’s another question that came out of our last teleconference call on landing page optimization. “How important is it to carry over the image you use on the marketing piece over to a landing page. For example if my print flyer has image…

In response to our teleconference call on landing pages yesterday, we received the following comment: I am most interested in the dynamics of optimizing for organic search ranking vs conversion. Lots of tension there. Is there lots of…

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

In the world of optimization and the search for increased revenues, it is tempting to create our site pages in a way that deliberately “pushes” readers in one single direction. Our own optimization tests have shown time and again that by…

Our last clinic was on the topic of Landing Page Optimization. The response was extremely positive and after the close of the clinic we received dozens of emails from attendees who wanted us to critique their landing pages. As a result, we…