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Accelerating Lead Capture: Four psychological keys that transform conversion rates
In this FastClass video, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute teaches Four ways to improve the conversion power of your message (MECLABS is the parent organization of MarketingExperiments). He uses a lead…
Design Layout: How to structure your web page or email for maximum conversion
In this quick (but deep) video, Flint McGlaughlin, CEO and
Managing Director, MECLABS Institute briefly discusses the four elements of
marketing before providing insights about how you can make your means of
communication with potential…
Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos…
Every year has its lessons that helps us do better next year. In this article, we're focused on lessons learned from MarketingExperiments videos. We'll take a look at specific clips from these videos that can help power your next great idea…
The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s…
Use two case studies, a product tag, and a host of creative analogies to give you a better understanding of why this gap exists and how you can overcome value perception challenges.
Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
Get direct help in using the free Data Pattern Analysis Tool to increase your company’s conversion in this first-ever free coaching session from MarketingExperiments.
The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight
Use this powerful spreadsheet tool to help you tame your metrics. Simplify your marketing goals with 3 ratios that any marketer can understand.
Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to…
Get the tool that uncovers where customers are dropping out of your funnel and where you should focus marketing efforts.
The Marketer as Philosopher
Episode 1: Become a Force for the Good
Improve your marketing skills while applying them to a worthy endeavor to benefit real people, right now.
How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful…
This free template is designed to quickly, clearly and easily communicate the value prop for your IT project, marketing plan, advertising campaign, etc
The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life
Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.
The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel
See examples of testimonials that can help conversion and also those that hinder it.
Learn how to identify and treat this form of customer anxiety with over-correction methods.
Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)
Flint McGlaughlin continues to provide free conversion optimization to help businesses during the COVID-19 crisis.
Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)
Flint McGlaughlin continues to provide live conversion optimization feedback of audience-submitted pages to help marketers create an effective value prop expression and find new opportunity.
Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus
Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity.
Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact
In this special response to the COVID-19 emergency, Flint McGlaughlin held a YouTube Live series to help bring like-minded marketers together and discuss the unique power we have as marketers.
Get to Yes: Three conversion lessons learned from an FBI hostage negotiation
Three lessons that business owners, marketers – and anyone else who needs to negotiate a deal – can learn to increase conversion.
Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify…
Flint McGlaughlin explains how to improve the content and presentation of an observation set to get better conversion results.
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)
This is part two in our series about effective call-to-action strategies that increase your webpage's performance.
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results
One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.
Unlocking the Power of Incentive: Three keys to mastering perceived value differential
How to find and communicate the ideal incentive that will add bonus value to an offer