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    Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean…

    Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message…

    The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s…

    Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for…

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    Conversion Lifts in 10 Words or Less

    Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads…

    Adding Content Before Subscription Checkout Increases Product Revenue 38%

    Call Center Optimization: How a nonprofit increased donation rate 29% with call…

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  • Analysis

    15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

    Exploring the Mobile Customer Experience: Three discoveries for designing an…

    Incoherence: The greatest failure in most testing programs and how to avoid it

    Research-backed Landing Page Template for Your Next Offer Page

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  • Analysis
  • Research Topics
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    • Email Marketing
    • Lead Generation
    • Social Marketing
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  • Featured Research
MarketingExperiments

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

Daniel Burstein Feb 13, 2019 0

Exploring the Mobile Customer Experience: Three discoveries for…

Incoherence: The greatest failure in most testing programs and how to…

Research-backed Landing Page Template for Your Next Offer Page

CRO Cheat Sheet: Customer thinking guide for conversion rate…

Conversion Marketing

Conversion Marketing and Landing Page Optimization: Don’t overlook the center of your marketing…

Daniel Burstein Jun 1, 2018 0
Don't lump landing page optimization into conversion marketing. Read on for an explanation of why LPs are essential to modern marketing, and a specific example of what happens when you overlook LPO.
Leadership

Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of…

Daniel Burstein Apr 27, 2018 0
World-shaking ideas only get you so far. You actually need to get stuff done to actually make that impact. Read on for ideas on managing your testing, website redesign, product launch, rebranding, replatforming or other projects.
Conversion Marketing

Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call…

Daniel Burstein Apr 20, 2018 0
Marketers have several assumptions. Long form pages don’t work. Call center employees should be measured by average time of call. Try to sell any customer that comes your way. We recently interviewed Denis Mrkva, General Manager,…
Conversion Marketing

Adding Content Before Subscription Checkout Increases Product Revenue 38%

Paul Cheney Apr 19, 2018 0
Adding content to a process that leads to revenue for a company seems like a bad idea — particularly when that process is already five steps long. But that wasn't the case for iReach.
Conversion Marketing

Mental Cost: Your customers pay more than just money

Daniel Burstein Apr 4, 2018 1
If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product.
Conversion Marketing

Heuristic Cheat Sheet: 10 methods for improving your marketing

Daniel Burstein Mar 20, 2018 3
MECLABS Institute has developed a series of patented methodologies (Pat. No. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a…
Lead Generation

Lead Gen: How conversion optimization for call centers is similar to (and different from) online…

Rebecca Strally Feb 13, 2018 0
How the Conversion Sequence Heuristic can be applied to verbal conversations with the customer.
A/B Testing

Conversion Optimization Testing: Validity threats from running multiple tests at the same time

Daniel Burstein Feb 6, 2018 0
In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.
Conversion Marketing

Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean all the…

Linda Johnson Jan 29, 2018 1
Discover a strategy that can put you ahead of your competitors by adding an incredible amount of value for your customers.
Conversion Marketing

Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message makes all the…

Linda Johnson Jan 22, 2018 2
It is crucial that the messaging and design of your webpages show that you value your customers, and their satisfaction is your number one goal. In order to begin to build this trust, when people visit your website, they need to feel they…
Value Proposition

The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your…

Linda Johnson Jan 18, 2018 4
Why should visitors choose this company over others? This retailer fails to answer that crucial question.
Digital Analytics

A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools

Daniel Burstein Jan 16, 2018 0
How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers…
Value Proposition

Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for optimization

Linda Johnson Jan 11, 2018 2
We've all been there before. You go online to order something from a well-known brand but can't figure out how to navigate the site. You push through, even though you want to click away, because you know they have a great product and you…
Conversion Marketing

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition…

Daniel Burstein Dec 14, 2017 2
We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get…
Conversion Marketing

Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it

Linda Johnson Dec 5, 2017 1
In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video…
Conversion Marketing

Form Optimization: The importance of communicating value before making the “ask”

Linda Johnson Nov 27, 2017 0
If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.
Value Proposition

Conversing with the Customer: Beware of using too many nouns

Linda Johnson Nov 21, 2017 1
Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because ...
A/B Testing

Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing

Daniel Burstein Nov 14, 2017 0
Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we…
Conversion Marketing

Customer Theory: How to leverage empathy in your marketing (with free tool)

Daniel Burstein Nov 9, 2017 4
Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more…
A/B Testing

7 Lessons for Testing with Limited Data and Resources

John Jordan Nov 7, 2017 12
The BIG WIN in our marketing experimentation, whether it is conversions, revenue, leads, etc., never seems to come quick enough. I’ve been there with you. However, after running 33+ tests in 18 months with our team, I can testify there are…
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