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MarketingExperiments

The Implied Value Proposition: Three ways to transform your sales copy

Daniel Burstein Jun 2, 2021 1

Accelerating Lead Capture: Four psychological keys that transform…

Design Layout: How to structure your web page or email for maximum…

Marketers Stand Together: 8 crucial conversion optimization lessons…

The Marketer as Philosopher, Episode 3
The Conversion Heuristic
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A/B Testing

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every…

Linda Johnson Nov 15, 2019 2
Use these 3 skills to learn what visitors want to see when they're visiting your website and moving toward their next click
Copywriting

Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum

Linda Johnson Nov 8, 2019 0
Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.
Copywriting

Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…

Linda Johnson Nov 1, 2019 0
Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.
Value Proposition

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy

Linda Johnson Oct 25, 2019 0
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
Conversion Marketing

Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework

Linda Johnson Oct 18, 2019 0
What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Value Proposition

Pricing Strategy: Leveraging customer psychology to maximize average customer value

Linda Johnson Oct 11, 2019 1
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
Value Proposition

Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum

Linda Johnson Oct 4, 2019 0
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
Conversion Marketing

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)

Linda Johnson Oct 1, 2019 0
Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.
Value Proposition

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time

Linda Johnson Sep 27, 2019 0
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
Conversion Marketing

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

Linda Johnson Aug 28, 2019 0
True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world
Conversion Marketing

How to Wireframe a Landing Page: 6 steps

Daniel Burstein Aug 23, 2019 4
A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com)
Conversion Marketing

How to Create a Model of Your Customer’s Mind

Linda Johnson Aug 21, 2019 0
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 3)

Linda Johnson Aug 9, 2019 0
How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 2)

Linda Johnson Aug 2, 2019 4
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 1)

Linda Johnson Jul 26, 2019 9
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
A/B Testing

A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help…

Linda Johnson Jul 23, 2019 1
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.
A/B Testing

Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to…

Daniel Burstein Jul 12, 2019 0
A design sprint can be a way to build something based on gut thinking, opinions and data. But this should lead to a hypothesis which you can test with real-world behavior.
Value Proposition

The Myth of the Brand Promise

Linda Johnson Jun 28, 2019 0
How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is…
Copywriting

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to…

Linda Johnson Jun 21, 2019 0
How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click
Digital Subscription Optimization

Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

Linda Johnson Jun 11, 2019 0
Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.
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6 Quick Call-to-Action Checklists

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Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

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The 21 Psychological Elements that Power Effective Web Design

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To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

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7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

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Drive better results when you discover what it is about your business that customers love

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