- The Implied Value Proposition: Three ways to transform your sales copy
- Accelerating Lead Capture: Four psychological keys that transform conversion rates
- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
- Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight
- Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good
- How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every…
Use these 3 skills to learn what visitors want to see when they're visiting your website and moving toward their next click
Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum
Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.
Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…
Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.
Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework
What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Pricing Strategy: Leveraging customer psychology to maximize average customer value
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)
Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.
Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing
True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world
How to Wireframe a Landing Page: 6 steps
A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com)
How to Create a Model of Your Customer’s Mind
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...
The 21 Psychological Elements that Power Effective Web Design (Part 3)
How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
The 21 Psychological Elements that Power Effective Web Design (Part 2)
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
The 21 Psychological Elements that Power Effective Web Design (Part 1)
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help…
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.
Ask MarketingExperiments: How do qualitative research, design thinking, and design sprints relate to…
A design sprint can be a way to build something based on gut thinking, opinions and data. But this should lead to a hypothesis which you can test with real-world behavior.
The Myth of the Brand Promise
How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is!-->!-->!-->!-->!-->…
Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to…
How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click
Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue
Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.