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MarketingExperiments

The Implied Value Proposition: Three ways to transform your sales copy

Daniel Burstein Jun 2, 2021 1

Accelerating Lead Capture: Four psychological keys that transform…

Design Layout: How to structure your web page or email for maximum…

Marketers Stand Together: 8 crucial conversion optimization lessons…

The Marketer as Philosopher, Episode 3
The Conversion Heuristic
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E-commerce Marketing

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

Linda Johnson Jun 7, 2019 0
A discussion of three pitfalls to avoid when marketing your ecommerce product pages.
A/B Testing

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

Linda Johnson May 23, 2019 0
A methodology that can consistently lower your CPA
A/B Testing

Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics

Linda Johnson May 8, 2019 1
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
A/B Testing

Unlock the Power of Your A/B Testing Program

Linda Johnson Apr 30, 2019 0
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
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A Behind-the-Scenes Look at Creating an A/B test

Linda Johnson Apr 26, 2019 0
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
Lead Generation

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

Linda Johnson Apr 24, 2019 0
How to think like a customer so that you can tip the balance in favor of value over cost.
Copywriting

The Zen of Headline Writing

Linda Johnson Apr 12, 2019 2
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
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The End of Web Design: Don’t design for the web, design for the mind

Shaniah McGlaughlin Apr 9, 2019 0
Four critical paradigm shifts that you should consider before you invest in a website redesign
Email Marketing

Email Marketing: How to engage with your current prospects and drive more traffic to your site

Alissa Shaw Mar 22, 2019 0
There are many complex things you can do with email marketing from a technological and personalization perspective. But have you simply tested the clarity of the email "ask"?
Value Proposition

Value Sequencing Decider Graphic

Daniel Burstein Mar 6, 2019 2
This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.
Copywriting

Every Conversion Copywriter Should Be Skilled at Interviewing

Daniel Burstein Mar 1, 2019 2
31 interview questions copywriters can ask company employees, customers and customer-facing employees.
Conversion Marketing

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

Daniel Burstein Feb 13, 2019 1
A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion
Mobile

Exploring the Mobile Customer Experience: Three discoveries for designing an effective mobile…

Quin McGlaughlin Feb 8, 2019 1
Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we've made in the last year of testing and apply it to your own webpages.
A/B Testing

Incoherence: The greatest failure in most testing programs and how to avoid it

Linda Johnson Feb 1, 2019 3
How to achieve the most coherent explanation of the customer's thinking process.
Conversion Marketing

Research-backed Landing Page Template for Your Next Offer Page

Paul Cheney Jan 29, 2019 0
Get these top-performing page templates along with case studies and explanations.
Conversion Marketing

CRO Cheat Sheet: Customer thinking guide for conversion rate optimization

Daniel Burstein Jan 16, 2019 0
A framework for prioritizing optimization opportunities and an in-depth look at ways you can zero in on customer motivation
A/B Testing

Conversion Optimization: Eight considerations to take into account when A/B testing in mobile

Daniel Burstein Jan 10, 2019 0
Before you run your next test that includes mobile traffic, read these tips about screen sizes and devices, tags and tracking, and more.
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Mobile A/B Testing: Quality assurance checklist

Daniel Burstein Jan 3, 2019 1
A free, detailed QA checklist to help you run accurate tests that include mobile traffic while avoiding validity threats
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Most Popular MarketingExperiments Articles of 2018

Daniel Burstein Dec 19, 2018 0
Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more
A/B Testing

Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating…

Quin McGlaughlin Dec 7, 2018 1
By transforming marketing ideas into hypotheses, we orient our test to learn about our customer rather than merely trying out an idea. Here is a 4-step framework for creating a hypothesis, along with good and bad examples.
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