Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
How to think like a customer so that you can tip the balance in favor of value over cost.
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
Four critical paradigm shifts that you should consider before you invest in a website redesign
There are many complex things you can do with email marketing from a technological and personalization perspective. But have you simply tested the clarity of the email "ask"?
This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.
31 interview questions copywriters can ask company employees, customers and customer-facing employees.
A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion
Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we've made in the last year of testing and apply it to your own webpages.
How to achieve the most coherent explanation of the customer's thinking process.
Get these top-performing page templates along with case studies and explanations.
A framework for prioritizing optimization opportunities and an in-depth look at ways you can zero in on customer motivation
Before you run your next test that includes mobile traffic, read these tips about screen sizes and devices, tags and tracking, and more.
A free, detailed QA checklist to help you run accurate tests that include mobile traffic while avoiding validity threats
Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more
By transforming marketing ideas into hypotheses, we orient our test to learn about our customer rather than merely trying out an idea. Here is a 4-step framework for creating a hypothesis, along with good and bad examples.
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your…
Almost every industry has seen a shift toward green technology. While this is certainly a positive step for the earth, it can rightly be questioned whether the marketing that touts this particular aspect of the business is really effective.
Flint McGlaughlin walks through five experiments where the least amount of changes produced the highest conversion wins.
A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization