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MarketingExperiments

The Bionic Marketer: We need a better metaphor for AI than ‘digital agents doing your job’

Talor Levy Jan 29, 2025 0

How Advanced AI Models Are Revolutionizing MeclabsAI: The future of…

How To Use MeclabsAI To Generate Leads

How Do You Quickly Create Compelling Content To Grow Your Business

How Can You Quickly Get a Higher Conversion Rate on Your Website

Value Proposition

The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a…

Linda Johnson Jan 10, 2020 1
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.
Conversion Marketing

Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles…

Daniel Burstein Dec 18, 2019 0
Year-end wrap-up articles tend to focus on the newest cutting-edge technology, but much of the content your peers found most helpful in 2019 was based on foundational marketing principles.
Conversion Marketing

The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

Linda Johnson Dec 6, 2019 1
You can plug a leaky conversion funnel by moving from simply good ideas to strategic messaging. Here are three ways ...
Copywriting

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

Daniel Burstein Nov 20, 2019 0
Very few headlines will be about the primary value proposition of the overall company. You can further optimize your headlines by considering if there are derivative value propositions the headlines should address.
A/B Testing

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every…

Linda Johnson Nov 15, 2019 2
Use these 3 skills to learn what visitors want to see when they're visiting your website and moving toward their next click
Copywriting

Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum

Linda Johnson Nov 8, 2019 0
Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.
Copywriting

Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…

Linda Johnson Nov 1, 2019 0
Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.
Value Proposition

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy

Linda Johnson Oct 25, 2019 0
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
Conversion Marketing

Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework

Linda Johnson Oct 18, 2019 0
What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Value Proposition

Pricing Strategy: Leveraging customer psychology to maximize average customer value

Linda Johnson Oct 11, 2019 1
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
Value Proposition

Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum

Linda Johnson Oct 4, 2019 0
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
Conversion Marketing

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)

Linda Johnson Oct 1, 2019 0
Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.
Value Proposition

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time

Linda Johnson Sep 27, 2019 0
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
Conversion Marketing

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

Linda Johnson Aug 28, 2019 0
True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world
Conversion Marketing

How to Wireframe a Landing Page: 6 steps

Daniel Burstein Aug 23, 2019 4
A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com)
Conversion Marketing

How to Create a Model of Your Customer’s Mind

Linda Johnson Aug 21, 2019 0
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 3)

Linda Johnson Aug 9, 2019 0
How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 2)

Linda Johnson Aug 2, 2019 4
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 1)

Linda Johnson Jul 26, 2019 9
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
A/B Testing

A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help…

Linda Johnson Jul 23, 2019 1
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.
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Become a Marketer-Philosopher: Create and optimize high-converting webpages.

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Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

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7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

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