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The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a…
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.
Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles…
Year-end wrap-up articles tend to focus on the newest cutting-edge technology, but much of the content your peers found most helpful in 2019 was based on foundational marketing principles.
The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence
You can plug a leaky conversion funnel by moving from simply good ideas to strategic messaging. Here are three ways ...
Ask MarketingExperiments: How do I (quickly) write value-infused headlines?
Very few headlines will be about the primary value proposition of the overall company. You can further optimize your headlines by considering if there are derivative value propositions the headlines should address.
How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every…
Use these 3 skills to learn what visitors want to see when they're visiting your website and moving toward their next click
Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum
Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.
Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…
Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.
Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework
What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Pricing Strategy: Leveraging customer psychology to maximize average customer value
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)
Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.
Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing
True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world
How to Wireframe a Landing Page: 6 steps
A look at the wireframing process we use for our websites at MECLABS Institute (MarketingSherpa.com, MarketingExperiments.com, and MECLABS.com)
How to Create a Model of Your Customer’s Mind
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...
The 21 Psychological Elements that Power Effective Web Design (Part 3)
How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
The 21 Psychological Elements that Power Effective Web Design (Part 2)
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
The 21 Psychological Elements that Power Effective Web Design (Part 1)
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help…
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.