31 interview questions copywriters can ask company employees, customers and customer-facing employees.
A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion
Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we've made in the last year of testing and apply it to your own webpages.
How to achieve the most coherent explanation of the customer's thinking process.
Get these top-performing page templates along with case studies and explanations.
A framework for prioritizing optimization opportunities and an in-depth look at ways you can zero in on customer motivation
Before you run your next test that includes mobile traffic, read these tips about screen sizes and devices, tags and tracking, and more.
A free, detailed QA checklist to help you run accurate tests that include mobile traffic while avoiding validity threats
Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more
By transforming marketing ideas into hypotheses, we orient our test to learn about our customer rather than merely trying out an idea. Here is a 4-step framework for creating a hypothesis, along with good and bad examples.
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your…
Almost every industry has seen a shift toward green technology. While this is certainly a positive step for the earth, it can rightly be questioned whether the marketing that touts this particular aspect of the business is really effective.
Flint McGlaughlin walks through five experiments where the least amount of changes produced the highest conversion wins.
A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization
A FREE tool to help you show business leaders all the results of your testing efforts
How to determine the most effective answer to why customers should choose your product.
The data from A/B testing provides valuable insights into customer behavior. But if you don’t understand those numbers, they will only mislead. Read on for a quick dip into the deep end of statistics and sample sizes.
The sale is the goal. If a lead is generated but fails to close, it’s just taking up space in the email database. Here are some concrete principles to improve nurturing processes toward the final sale.
If Apple released an iChicken, people would be lined up and down the streets to buy it. That’s the power of BRAND. You build a brand by earning your customers’ trust. Here’s how …
Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase…
An extremely interesting experiment led us to three key principles to observe when marketing multiple products.