Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Are you getting in the way of potential subscribers?

Nick Usborne 1
I was reading a blog this morning, saw a linked article title that seemed interesting, and clicked through to the site. The site, as you can see below, was the Financial Times. I suppose one should anticipate the likelihood of being confronted with a registration page...instead of the page one was hoping for. But it’s still a disappointed…
Read More...

Questions & Answers on Pay Per Click Tracking

Nick Usborne 0
This morning we received an email with a number of questions on PPC tracking. Our resident PPC expert, Aaron Rosenthal, wrote a lengthy reply which you'll see below. Question: I have read many of your research reports on PPC. It seems to…

More Evidence of the Power of Small Changes

Nick Usborne 0
In a recent article at DMNews.com, this passage really caught my eye... “Toolbarn.com increased the click-through rate on one campaign by moving the word “free” to the first line of the ad from the second line. And Toolbarn.com turned…

Tracking Click Fraud

Nick Usborne 0
This week the media seems to have been alive with articles and posts about click fraud. I can’t recall when the topic was so much “in the news”. Perhaps the high point of the week was when tempers flared and voices were raised at a session…

March 1 Clinic Notes

Landon Calabello 0
NOTES: These are the notes from our interactive March 1 teleclinic on The Power of Small Changes. If you missed it, the recording will be posted here approximately 48 hours after the event. Offer Copy Optimization Micro-TestMetricPage…

Online Testing Certification

Nick Usborne 0
Over the last few years Marketing Experiments has conducted thousands of tests with dozen of partner companies. We have learned a great deal, and shared much of our research data through our teleconference clinics and written briefs. But…

Trash Content Sites & How to Beat Them

Nick Usborne 1
I have been following various discussions recently on the topic of trash content sites. What are they? These are sites created with the express purpose of generating Google AdSense income or affiliate commissions. Lone webmasters, and…

Internet “Annoyance” Law

MarketingExperiments 1
What is everyone's opinion of H.R. 3402, which as part of its content, includes a provision to prohibit anonymous "annoying" messages on the Internet? On January 5, President Bush signed into law a "prohibition on posting annoying Web…

Business Plan Competition

MarketingExperiments 0
Here’s your chance to enter the MarketingExperiments.com First Annual “Back of a Napkin” Business Plan Competition. What we are looking for are strong business ideas which are founded on an exciting and enduring value proposition. Like…