Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Should the call-to-action button be above or below the fold?

Nick Usborne May 12, 2006 0

This is another question raised during our teleconference call on Wednesday. We were looking at before and after versions of an offer page we had optimized. On both versions the “buy now” button appeared only at the end of the sales message, which was about two screens down from the top. A participant on the call asked whether we might have…

What’s the best text to use on your “Buy Now” buttons?

Nick Usborne May 11, 2006 3

This question was raised during our teleconference call on landing pages yesterday. It’s a good question. There are times when simply saying “Add to Cart” on the button works just fine. But this is the case only with very simple and…

May 10 Clinic Notes

Landon Calabello May 10, 2006 1

NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask you to refresh your page several…

A quick update on credibility indicators…

Nick Usborne May 10, 2006 0

In a previous post I mentioned that we would be featuring the use of the Hacker Safe seal as part of our Landing Page teleconference call today. During our final edit we decided instead to run a separate call on credibility indicators. As…

Will the online ad boom continue?

Nick Usborne May 9, 2006 0

According to an article on CNET today, the current boom in online ad spending is well protected from the kind of bust we saw back in 2001. The author argues that the presence and commitment of mainstream advertisers like Ford and Procter…

Show your subscribers how to whitelist your emails and newsletters…

Nick Usborne May 8, 2006 1

Recently we received an email from one of our subscribers who is looking for ways to encourage his own subscribers to whitelist his company’s emails and newsletters. He touches on an important topic. Email delivery is a ticklish issue and…

A nice award for this blog…and the issue of credibility indicators.

Nick Usborne May 5, 2006 0

First, a thank you to the editors of 60SecondIdeas.com. They selected the Marketing Experiments Blog as one of their Top 10 Small Business Blogs for the first quarter of 2006. The recognition is much appreciated. Which brings us to the…

How to increase landing page conversion by 40% and more…

Nick Usborne May 4, 2006 0

As you may already know, every couple of weeks we hold a 60 minute teleconference call during which we share some of our most recent research results. Our next call is on the topic of optimizing landing pages. We have quite a bit of new…

Control over your brand online? What control?

Nick Usborne May 2, 2006 0

In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate MySpace.com and open up their sites to include comments and feedback from their visitors. Here is an excerpt from that article:…

Perhaps trash content sites are not a thing of the past after all

Nick Usborne May 1, 2006 0

In a previous post we had talked about trash content sites and how they publish cheap or syndicated content simply to attract search engine traffic and make money from PPC ads. In that post we anticipated that Google, Yahoo! and others…

Marketing is a System, not an Event.

Nick Usborne Apr 28, 2006 0

So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week. We agree. All too often marketers stagger from one marketing “event” to the next, without having a clear plan, or integrated system in place. This is…

When is an A/B Split Test valid?

Nick Usborne Apr 27, 2006 1

In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results. (The audio for the clinic is now available here. When listening to it,…

April 26 Clinic Notes

Landon Calabello Apr 26, 2006 0

NOTES: These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask that you refresh your page…

Your Brand is What You are. Not What You Say.

Nick Usborne Apr 26, 2006 1

Martin Lindstrom has written an interesting piece on branding. He talks about three rocks, of similar appearance...one from his garden, one from the Berlin Wall and one from the moon. Same looking rocks...very different cash values. I…

Intuition is more glamorous than process, but…

Nick Usborne Apr 25, 2006 0

Seth Godin is a strong proponent of big ideas. He likes it when smart insights takes a company into territory that is way beyond the ordinary. So it was interesting to see his post this morning about the value of process. He argues that…

It’s time to start seeding your offline marketing with keywords.

Nick Usborne Apr 24, 2006 1

There’s an interesting article in Advertising Age which looks at the failure of large companies to use keywords in their broadcast and print campaigns. The ideal scenario is that a TV commercial would repeat a certain keyword sufficient…

The MarketingSherpa Email Summit: Email as a learning tool

Nick Usborne Apr 21, 2006 0

In her opening remarks at the MarketingSherpa Email Summit in Chicago Anne Holland put up a few slides to show how email marketing continues to be a force online, in spite of the much publicized problems of deliverability and spam. Dr.…

Maybe it’s not exactly click fraud…but it poses just as big a threat to PPC advertising.

Nick Usborne Apr 18, 2006 2

At Marketing Experiments we have done plenty of research on the topic of click fraud. Companies hire low-wage surfers to click on competitive ads, thereby spending the competition’s budgets on useless clicks. Software is developed to do…

Who Cares about Visitors Connecting by Dial-Up?

Nick Usborne Apr 14, 2006 1

If you ask the question among a group of web designers and developers, the most frequent answer you are likely to get is, “Not me.” A recent piece in emarketer waxes lyrical about the continuing growth of broadband. Here is an excerpt from…

Does Your Web Site Deliver What Your Visitors Want?

Nick Usborne Apr 13, 2006 0

There’s a piece on the BBC site about a recent survey by Jupiter Research and marketing firm iProspect. They came to some not very exciting conclusions about how people use search engines. The basic finding was that if people don’t find…

Previous 1 … 59 60 61 62 63 Next