Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Will the online ad boom continue?

According to an article on CNET today, the current boom in online ad spending is well protected from the kind of bust we saw back in 2001. The author argues that the presence and commitment of mainstream advertisers like Ford and Procter & Gamble give the online ad business a much stronger and more resilient foundation. That may be true. But…
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Control over your brand online? What control?

In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate MySpace.com and open up their sites to include comments and feedback from their visitors. Here is an excerpt from that article:…

Marketing is a System, not an Event.

So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week. We agree. All too often marketers stagger from one marketing “event” to the next, without having a clear plan, or integrated system in place. This is…

When is an A/B Split Test valid?

In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results. (The audio for the clinic is now available here. When listening to it,…

April 26 Clinic Notes

NOTES: These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask that you refresh your page…

Click Fraud without the Clicks

Benjamin Edelman, a Ph.D. candidate at the Department of Economics at Harvard University, has been doing some interesting work on detecting click fraud. For a while he has been tracking the obvious frauds...clicks by competitors and clicks…