Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Control over your brand online? What control?

In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate MySpace.com and open up their sites to include comments and feedback from their visitors. Here is an excerpt from that article: “Building such interactive relationships with consumers requires the marketer to give up some control, and…
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Marketing is a System, not an Event.

So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week. We agree. All too often marketers stagger from one marketing “event” to the next, without having a clear plan, or integrated system in place. This is as…

When is an A/B Split Test valid?

In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results. (The audio for the clinic is now available here. When listening to it,…

April 26 Clinic Notes

NOTES: These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event will be posted here in a few days. If you are participating in the live teleclinic, we will ask that you refresh your page…

Click Fraud without the Clicks

Benjamin Edelman, a Ph.D. candidate at the Department of Economics at Harvard University, has been doing some interesting work on detecting click fraud. For a while he has been tracking the obvious frauds...clicks by competitors and clicks…

March 29 Clinic Notes

NOTES: These are the notes from our interactive March 29 teleclinic on Click Fraud. If you missed it, the recording will be posted here a few days after the event. Specifics of these first three tested campaigns included: All three…

How People Look at Web Pages

There was an interesting article in USA Today a few days back. They quoted, among other points, the following from a study by the Nielsen Norman Group. “Individuals read Web pages in an "F" pattern. They're more inclined to read longer…