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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

March 1 Clinic Notes

NOTES: These are the notes from our interactive March 1 teleclinic on The Power of Small Changes. If you missed it, the recording will be posted here approximately 48 hours after the event. Offer Copy Optimization Micro-TestMetricPage APage BUnique Visitors86208759Orders136155Conversion Rate1.58%1.77% Page Layout Optimization Micro-TestMetricPage…
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Online Testing Certification

Over the last few years Marketing Experiments has conducted thousands of tests with dozen of partner companies. We have learned a great deal, and shared much of our research data through our teleconference clinics and written briefs. But it…

Trash Content Sites & How to Beat Them

I have been following various discussions recently on the topic of trash content sites. What are they? These are sites created with the express purpose of generating Google AdSense income or affiliate commissions. Lone webmasters, and even…

Internet “Annoyance” Law

What is everyone's opinion of H.R. 3402, which as part of its content, includes a provision to prohibit anonymous "annoying" messages on the Internet? On January 5, President Bush signed into law a "prohibition on posting annoying Web…

Business Plan Competition

Here’s your chance to enter the MarketingExperiments.com First Annual “Back of a Napkin” Business Plan Competition. What we are looking for are strong business ideas which are founded on an exciting and enduring value proposition. Like…