Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Do you have your marketing plans in place for the end-of-year retail season?

Nick Usborne Aug 1, 2006 0

We are working right now on our next free teleconference call, scheduled for August 9th at 4:00PM EST. We’ll be presenting a merchandising calendar for the last five months of this year, with particular emphasis on the last eight weeks before Christmas. In preparing the calendar, we asked ourselves just how well prepared online merchants are…

July 26 Clinic Notes

MarketingExperiments Jul 28, 2006 1

NOTES: These are the notes for our interactive July 26 clinic on The ROI on PPC vs. Affiliate MArketing. The recording of the event will be posted here in a few days. Which gives the best return on your investment - Pay per Click…

Google as judge and jury of your AdWords campaign, and web site.

Nick Usborne Jul 28, 2006 0

During our teleconference call on Wednesday we were talking about how it is becoming harder to maintain a strong ROI with many PPC campaigns. Increased competition is perhaps the major factor in reducing the profitability of campaigns which…

Segmented email lists achieve higher open rates

Nick Usborne Jul 26, 2006 0

If your company or organization has a large list of email subscribers, you may find yourself struggling to create email and newsletter content that is compelling for each and every reader. Big lists tend to include groups who have varying…

Using super-affiliates to build your revenues.

Nick Usborne Jul 25, 2006 0

As always, while we prepare for each teleconference call we end up digging deeper and deeper, whatever the topic. In the case of tomorrow’s topic on the relative ROIs of PPC advertising and affiliate marketing, we have been learning a…

An era of descriptive domain names

Nick Usborne Jul 19, 2006 0

In a recent article in the Wall Street Journal it is said... “Most people now search for Web sites using a descriptive word or phrase, or else are introduced to a site by a friend or colleague who emails the URL. So, domains don't need to…

Is affiliate marketing a part of your marketing strategy?

Nick Usborne Jul 18, 2006 1

Currently we are working on our next teleconference clinic. Here’s the topic: The ROI on PPC vs. Affiliate Marketing: Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships?…

July 12th Clinic Notes

MarketingExperiments Jul 13, 2006 0

NOTES: These are the notes for our interactive July 12 clinic on Testing the Effect of Urgency on Landing Pages. The recording of the event will be posted here in a few days. How to create real urgency and increase conversion rates. We…

Registered for today’s teleconference clinic? Today’s call notes WILL NOT be appearing…

Nick Usborne Jul 11, 2006 0

As you may know, at 4:00PM today we are conducting our free teleconference call on the topic of "Testing the Power of Urgency on Offer pages". If you have not yet signed up for the call, please do so now:…

Will the power of video kill text online?

Nick Usborne Jul 11, 2006 0

Text has been the backbone of the web since its inception. Moving graphics and fancy animations have done their best to distract visitors’ attention away from the words, but with little success. However, what about video? Here’s a passage…

Get it first…another example of implied urgency.

Nick Usborne Jul 10, 2006 0

In Wednesday’s teleconference call we’ll not only be talking about direct urgency, such as the use of deadlines on offers, but also about implied urgency. Here’s just one example of implied urgency... “Get it first” appeals to…

Urgency…and implied urgency

Nick Usborne Jul 7, 2006 0

As many of you know our teleconference call scheduled for this week was postponed until next Wednesday. The July 4th holiday got in the way more than we had anticipated, with many of our subscribers away for long weekends. The extra time…

Another nail in the coffin of editorial content

Nick Usborne Jul 6, 2006 1

Some blogs are overtly commercial. Most are the editorial writings of individuals. And unless it is abundantly clear that a blog is commercial in nature and purpose, we expect that the views expressed be those of the blogger. In fact, the…

The power of urgency to increase sales…

Nick Usborne Jun 30, 2006 0

We have all seen those offer pages online which include some kind of deadline. “Save 25% if you buy before midnight today!” Or, “Only 15 remaining...buy now!” Adding urgency to a sales page works. There is no doubt about that. However,…

Networks are losing money to new media…

Nick Usborne Jun 29, 2006 0

In a recent New York Times article new figures are in on projected spends across the major TV networks. The figures are down again, and everyone seems to be pointing the finger at new media. It’s understandable that budgets are being moved…

Without valid testing, you’re not really marketing…

Nick Usborne Jun 27, 2006 0

As online marketing becomes more and more complex and competitive, so too does the need to test. If you don’t test, how do you know how much money you are leaving on the table? How can you know the true potential of your business online if…

Do you support your web site through offline media?

Nick Usborne Jun 26, 2006 0

Over the last several months we have gone through our research data and found that offline support of web sites can make a significant impact not only on site traffic, but also on conversion rates. In one set of results we saw how press…

June 21 Clinic Notes

MarketingExperiments Jun 21, 2006 1

Please download the Essential Metrics dashboard tool here NOTES: These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days. If you are participating in the…

More disturbing data on third-party metrics

Nick Usborne Jun 15, 2006 0

As I mentioned a couple of posts back, we are putting the final touches to the content for tomorrow’s teleconference call, Essential Metrics for Online Marketers. Late yesterday we added some new data for the call, based on an experience…

How carefully do you listen to what your site users want?

Nick Usborne Jun 15, 2006 0

As online marketers we often pay lip service to “meeting customer needs”. In fact, we have a whole slew of jargon to describe our apparent efforts to serve our prospects and customers. Now compare your own emphasis on what customer want to…

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