Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

When Landing Page Optimization Takes the Short-Term View

As with all good things, one can go too far when it comes to optimization. A friend of mine was telling me how she regularly receives emails from a company offering a free weekly software download. Quite often she clicks through to the site. But what does she find? She finds a landing page optimized to sell her full-price products...with the free…
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Trash Content Sites & How to Beat Them

I have been following various discussions recently on the topic of trash content sites. What are they? These are sites created with the express purpose of generating Google AdSense income or affiliate commissions. Lone webmasters, and even…

Internet “Annoyance” Law

What is everyone's opinion of H.R. 3402, which as part of its content, includes a provision to prohibit anonymous "annoying" messages on the Internet? On January 5, President Bush signed into law a "prohibition on posting annoying Web…

Business Plan Competition

Here’s your chance to enter the MarketingExperiments.com First Annual “Back of a Napkin” Business Plan Competition. What we are looking for are strong business ideas which are founded on an exciting and enduring value proposition. Like…