Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

Editorial Staff Aug 26, 2020 1

Get direct help in using the free Data Pattern Analysis Tool to increase your company’s conversion in this first-ever free coaching session from MarketingExperiments.

The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight

Daniel Burstein Jul 27, 2020 4

Use this powerful spreadsheet tool to help you tame your metrics. Simplify your marketing goals with 3 ratios that any marketer can understand.

Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to…

Editorial Staff Jul 27, 2020 0

Get the tool that uncovers where customers are dropping out of your funnel and where you should focus marketing efforts.

The Marketer as Philosopher
Episode 1: Become a Force for the Good

Linda Johnson Jul 1, 2020 0

Improve your marketing skills while applying them to a worthy endeavor to benefit real people, right now.

How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful…

Daniel Burstein May 7, 2020 0

This free template is designed to quickly, clearly and easily communicate the value prop for your IT project, marketing plan, advertising campaign, etc

The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life

Linda Johnson Apr 9, 2020 2

Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.

The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

Linda Johnson Apr 7, 2020 1

See examples of testimonials that can help conversion and also those that hinder it. Learn how to identify and treat this form of customer anxiety with over-correction methods.

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)

Linda Johnson Mar 20, 2020 0

Flint McGlaughlin continues to provide free conversion optimization to help businesses during the COVID-19 crisis.

Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)

Linda Johnson Mar 18, 2020 0

Flint McGlaughlin continues to provide live conversion optimization feedback of audience-submitted pages to help marketers create an effective value prop expression and find new opportunity.

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

Linda Johnson Mar 18, 2020 0

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity.

Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

Linda Johnson Mar 18, 2020 2

In this special response to the COVID-19 emergency, Flint McGlaughlin held a YouTube Live series to help bring like-minded marketers together and discuss the unique power we have as marketers.

Get to Yes: Three conversion lessons learned from an FBI hostage negotiation

Linda Johnson Feb 25, 2020 0

Three lessons that business owners, marketers – and anyone else who needs to negotiate a deal – can learn to increase conversion.

Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify…

Linda Johnson Feb 17, 2020 0

Flint McGlaughlin explains how to improve the content and presentation of an observation set to get better conversion results.

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

Linda Johnson Feb 5, 2020 0

This is part two in our series about effective call-to-action strategies that increase your webpage's performance.

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results

Linda Johnson Jan 31, 2020 0

One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.

Unlocking the Power of Incentive: Three keys to mastering perceived value differential

Linda Johnson Jan 17, 2020 4

How to find and communicate the ideal incentive that will add bonus value to an offer

The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a…

Linda Johnson Jan 10, 2020 1

If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.

Value Proposition, Web Design, and Wireframing: Your peers’ favorite MarketingExperiments articles…

Daniel Burstein Dec 18, 2019 0

Year-end wrap-up articles tend to focus on the newest cutting-edge technology, but much of the content your peers found most helpful in 2019 was based on foundational marketing principles.

The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

Linda Johnson Dec 6, 2019 1

You can plug a leaky conversion funnel by moving from simply good ideas to strategic messaging. Here are three ways ...

Ask MarketingExperiments: How do I (quickly) write value-infused headlines?

Daniel Burstein Nov 20, 2019 0

Very few headlines will be about the primary value proposition of the overall company. You can further optimize your headlines by considering if there are derivative value propositions the headlines should address.

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