Browsing Tag


Expert commentary and editorial from the MarketingExperiments research analysts.

The Zen of Headline Writing

McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.

Value Sequencing Decider Graphic

This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.