Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
A methodology that can consistently lower your CPA
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Analysis
Expert commentary and editorial from the MarketingExperiments research analysts.
Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
Unlock the Power of Your A/B Testing Program
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
A Behind-the-Scenes Look at Creating an A/B test
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
How to think like a customer so that you can tip the balance in favor of value over cost.
The Zen of Headline Writing
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
The End of Web Design: Don’t design for the web, design for the mind
Four critical paradigm shifts that you should consider before you invest in a website redesign
Email Marketing: How to engage with your current prospects and drive more traffic to your site
There are many complex things you can do with email marketing from a technological and personalization perspective. But have you simply tested the clarity of the email "ask"?
Value Sequencing Decider Graphic
This free infographic (with test ideas based on the customer journey and segmentation) will help you understand when you should further inform, boost cognitive momentum or just get out of the customer’s way.
Every Conversion Copywriter Should Be Skilled at Interviewing
31 interview questions copywriters can ask company employees, customers and customer-facing employees.
15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization
A look at how others around the web are using MECLABS Conversion Sequence heuristic to increase conversion
Exploring the Mobile Customer Experience: Three discoveries for designing an effective mobile…
Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we've made in the last year of testing and apply it to your own webpages.
Incoherence: The greatest failure in most testing programs and how to avoid it
How to achieve the most coherent explanation of the customer's thinking process.
Research-backed Landing Page Template for Your Next Offer Page
Get these top-performing page templates along with case studies and explanations.
CRO Cheat Sheet: Customer thinking guide for conversion rate optimization
A framework for prioritizing optimization opportunities and an in-depth look at ways you can zero in on customer motivation
Conversion Optimization: Eight considerations to take into account when A/B testing in mobile
Before you run your next test that includes mobile traffic, read these tips about screen sizes and devices, tags and tracking, and more.
Mobile A/B Testing: Quality assurance checklist
A free, detailed QA checklist to help you run accurate tests that include mobile traffic while avoiding validity threats
Most Popular MarketingExperiments Articles of 2018
Here are your marketing peers’ favorite articles from 2018, including a look at copywriting changes with large impact, optimizing for non-material costs and more
Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating…
By transforming marketing ideas into hypotheses, we orient our test to learn about our customer rather than merely trying out an idea. Here is a 4-step framework for creating a hypothesis, along with good and bad examples.
Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your…