Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Green Marketing: The psychological impact of an eco-conscious marketing campaign

Editorial Staff Nov 20, 2018 1

Almost every industry has seen a shift toward green technology. While this is certainly a positive step for the earth, it can rightly be questioned whether the marketing that touts this particular aspect of the business is really effective.

Landing Page Optimization: Free worksheet to help you balance segmentation and resources

Daniel Burstein Nov 8, 2018 0

A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization

Get Your Free Test Discovery Tool to Help Log all the Results and Discoveries from Your Company’s…

Daniel Burstein Nov 1, 2018 0

A FREE tool to help you show business leaders all the results of your testing efforts

Value Proposition: How to find the best expression of your value

Shaniah McGlaughlin Oct 17, 2018 0

How to determine the most effective answer to why customers should choose your product.

A/B Testing: Why do different sample size calculators and testing platforms produce different…

Daniel Burstein Oct 4, 2018 0

The data from A/B testing provides valuable insights into customer behavior. But if you don’t understand those numbers, they will only mislead. Read on for a quick dip into the deep end of statistics and sample sizes.

Lead Nurturing Tested: How slight script tweaks increased response by 31%

Editorial Staff Sep 20, 2018 0

The sale is the goal. If a lead is generated but fails to close, it’s just taking up space in the email database. Here are some concrete principles to improve nurturing processes toward the final sale.

The Trust Trial: Could you sell an iChicken?

Shaniah McGlaughlin Sep 13, 2018 1

If Apple released an iChicken, people would be lined up and down the streets to buy it. That’s the power of BRAND. You build a brand by earning your customers’ trust. Here’s how …

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase…

Editorial Staff Sep 7, 2018 0

An extremely interesting experiment led us to three key principles to observe when marketing multiple products.

Optimizing Web Forms: How one company generated 226% more leads from a complex web form (without…

Editorial Staff Aug 23, 2018 0

Web forms often cause mental and physical friction. Most optimization strategies focus on reducing friction to increase conversion, but could there be a different approach?

A/B Testing Prioritization: The surprising ROI impact of test order

Daniel Burstein Aug 9, 2018 14

It’s not enough to run the right tests, you will get a higher ROI if you run them in the right order. Let’s look at a few example scenarios.

Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

Editorial Staff Jul 25, 2018 2

If you can identify the main cause of anxiety on the page and implement an overcorrection element in close proximity, you are on your way to higher conversion and more sales.

In Conversion Optimization, The Loser Takes It All

Jonathon Yates Jul 20, 2018 3

We know how it feels when you have to present a losing test to well-meaning clients who were convinced this was a winner. But not all conversion optimization tests should be winners. Here’s why.

Customer Motivation: How a craft brewery tapped into the element that most affects conversion

Daniel Burstein Jul 11, 2018 0

If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute. I recently came across a great example of an entire product built solely on…

Conversion Rate Optimization: 7 tips to improve your ecommerce conversion rates

Daniel Burstein Jun 29, 2018 2

Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.

Conversion Marketing and Landing Page Optimization: Don’t overlook the center of your marketing…

Daniel Burstein Jun 1, 2018 1

Don't lump landing page optimization into conversion marketing. Read on for an explanation of why LPs are essential to modern marketing, and a specific example of what happens when you overlook LPO.

Marketing Leadership: Aligning the entire team around the unifying vision is an integral part of…

Daniel Burstein Apr 27, 2018 0

World-shaking ideas only get you so far. You actually need to get stuff done to actually make that impact. Read on for ideas on managing your testing, website redesign, product launch, rebranding, replatforming or other projects.

Mental Cost: Your customers pay more than just money

Daniel Burstein Apr 4, 2018 1

If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product.

Heuristic Cheat Sheet: 10 methods for improving your marketing

Daniel Burstein Mar 20, 2018 3

MECLABS Institute has developed a series of patented methodologies (Pat. No. 8,155,995) to help marketing, advertising and business leaders bring rigor to the way their teams think about executing marketing tactics as well as serving a…

Lead Gen: How conversion optimization for call centers is similar to (and different from) online…

Rebecca Strally Feb 13, 2018 0

How the Conversion Sequence Heuristic can be applied to verbal conversations with the customer.

Conversion Optimization Testing: Validity threats from running multiple tests at the same time

Daniel Burstein Feb 6, 2018 0

In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.

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