Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

A Simple Guide for the Busy Marketer: Using data from online marketing and web analytics tools

Daniel Burstein Jan 16, 2018 1

How does Adobe define bounce rate? What’s the difference between exit and bounce rate? And how can these numbers be meaningfully used to better serve customers and ultimately improve results? Let’s take a closer look at some of the numbers you see in your digital marketing analytics platform to help answer this question.

Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition…

Daniel Burstein Dec 14, 2017 2

We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get…

Customer Theory: How to leverage empathy in your marketing (with free tool)

Daniel Burstein Nov 9, 2017 4

Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more…

7 Lessons for Testing with Limited Data and Resources

John Jordan Nov 7, 2017 12

The BIG WIN in our marketing experimentation, whether it is conversions, revenue, leads, etc., never seems to come quick enough. I’ve been there with you. However, after running 33+ tests in 18 months with our team, I can testify there are…

How to Think About Email Capture Forms Like a Customer

Paul Cheney Oct 10, 2017 3

What keeps customers from filling out one of your email capture forms? Is it because they don't believe you will deliver what you say? Is it because it's too long? Too short?

The Hypothesis and the Modern-Day Marketer

Adam Lapp Sep 7, 2017 2

How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And…

6 Good (and 2 Bad) B2B and B2C Value Proposition Examples

Daniel Burstein Aug 17, 2017 3

An email subscriber recently wrote in and asked for specific examples of five great value propositions. So, we have six specific examples to share … plus two examples showing what to avoid.

The Behind-the-scenes Story of How We Optimized Outdoor Advertising That Was Featured in a USA Today…

Daniel Burstein Aug 9, 2017 2

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted…

4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop

Daniel Burstein Jun 8, 2017 2

I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I…

The MECLABS Conversion Index

Paul Cheney May 10, 2017 1

Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision…

Your Landing Page Needs an Ultimate Reason to Maximize Conversion

Paul Cheney Apr 13, 2017 1

Your landing page's value proposition is an ultimate reason — the offer must make customers reach 4 specific conclusions in their mind: 1. I want it. 2. I can’t get it (exactly like this) anywhere else. 3. I understand it. 4. I believe it.…

When is a Click More Important than a Purchase?

Shaniah McGlaughlin Apr 10, 2017 2

Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is…

The Two Customer Conclusions Every Product Launch Should Foster

Paul Cheney Mar 29, 2017 0

In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.

UX or Design: Where should marketers invest?

Paul Cheney Mar 24, 2017 1

There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to…

Customer Service Can Be a Treasure Trove of Ideas For CRO

Daniel Burstein Mar 14, 2017 0

Landing page optimization requires mind reading to a certain extent. What do customers want? And how can your landing page provide that information so you can ultimately get what you want as well — namely, a conversion.There are many ways…

How to Reduce Friction and Anxiety in a Checkout Process You Don’t Control

Daniel Burstein Mar 3, 2017 0

Engaging in conversion optimization requires making a modification of some sort to improve conversion. But, what if there are steps in your customers’ buying journey that you can’t control? Our team ran into this problem when marketing our…

A Free Tool to Help Marketing Teams Discover their Brand’s and Products’ Value Prop

Daniel Burstein Feb 17, 2017 0

Identifying and clearly communicating an effective value proposition can lead to significant business success. But it is a complex topic. So when my colleague Steve Stone whipped out a simple Excel tool he created to help your team…

The Most Shared MarketingExperiments Content of 2016

Paul Cheney Jan 5, 2017 0

Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their…

Advice From Three Digital Marketing Experts on Building Your Budget

Paul Cheney Dec 15, 2016 0

“Management is doing things right; leadership is doing the right things,” according to Peter Drucker. Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should…

The Importance of Building Trust: What 2,400 consumers say about trust in the conversion process

Paul Cheney Dec 12, 2016 0

Websites are more than digital images and copy. Websites are relationships with people. And if we seek to influence behavior, we need to understand and respect that relationship. All sales begin with customer understanding As with any…

Previous 1 … 3 4 5 6 7 … 63 Next