Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

The Difference Between Marketing and Advertising (and Why It Matters)

Daniel Burstein May 23, 2016 0

Advertising and marketing. We throw these words around every day without really think of their meaning and relationship. Step back from your ever day challenges for just a moment, and think a little deeper about the practice you engage in every day.

Setting the Right Tone: Two key principles to build positive customer momentum

Paul Cheney May 19, 2016 0

Follow these two key principles to better connect with your prospect and build positive customer momentum.

Customer-centric Marketing: 3 landing page pitfalls to avoid

Ken Bowen May 16, 2016 0

Avoid these three common company-centric pitfalls to boost performance of your page and see your offer through the eyes of your customer.

Content Marketing: Testing the lifetime value of a blog post

Ken Bowen May 12, 2016 1

Though we all have our own unique blogs, with unique audiences, unique promotional tactics, and unique multipliers, if there’s one thing that a recent study from IZEA proves, it’s that our blogs may have even more lasting value than we…

2015 Year in Testing: Lessons on value copy and friction

Micah Shull May 9, 2016 0

As part of his 2015 Year in Testing blog series, Micah Shull, Test Database Specialist, MECLABS Institute, digs into our testing library from last year and analyzes tests centered on value copy and friction.

Value Proposition: Avoiding the curse of the ‘Why Bother Brand’

Daniel Burstein May 5, 2016 0

Does your brand deliver unique value in the marketplace? If so, do potential consumers understand the exclusive value? Or do they consider your brand a replica of other offerings, with no real reason to buy from you. Read on to learn how to…

Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part…

Selena Blue May 2, 2016 0

Email is a great medium for marketers to utilize in their testing efforts. To help you develop your next experiment, we’ve pulled together a list of optimization opportunities around a number of email elements for you to try. Read on for…

Email Marketing: 9 testing opportunities to generate big wins on your next email test [Part 1]

Selena Blue Apr 28, 2016 0

Transparent Marketing: Research into social media marketing reveals surprising consumer discovery

Daniel Burstein Apr 25, 2016 3

When marketers think of transparent marketing in social media, content and customer service usually come to mind, and too much selling is considered forbidden. But what if customers actually want promotional information more than you think?…

Grow Digital Subscriptions with 4 Proven Insights

Andrea Johnson Apr 21, 2016 0

What drives people to sign up for digital subscriptions, especially when similar content can be easily obtained elsewhere for free? To answer this question, MECLABS Institute recently completed a survey of 900 U.S. consumers who spend at…

Marketing Optimization: 4 steps to more efficient practices and processes

Regina Love Apr 18, 2016 0

How do you manage your campaign processes? In this post, we'll walk through core steps of the benefits of marketing optimization for your company. With just a little bit of trial and error, you will be able to spend time focusing on ways to…

Social Media Testing: How simple changes to Twitter copy led to a 119% increase in clickthrough

Ken Bowen Apr 14, 2016 0

Here at MECLABS Institute, the culture of testing extends far beyond just the optimization team — it permeates the entire organization. A recent Twitter test imagined by our resident Marketing Operations Specialist, Walker Ragland, tests…

Value Force: How to win on value proposition and not just price

Daniel Burstein Apr 11, 2016 1

Having trouble creating a value proposition for a commodity product? In this blog post, we answer one reader’s question to help you move beyond competing solely on price.

The Charm of Three: How people process positive claims in persuasion messages

Liva LaMontagne Apr 7, 2016 2

How many positive claims should brands use to produce the most favorable impression of a product or service? Despite the logic that more positive claims about an object should lead to better impressions, a 2014 study found that when people…

Website Spring Cleaning: A 5-Web-clinic crash course to help you tidy up your webpages

Ken Bowen Apr 4, 2016 0

Just in time for spring, leverage these five MarketingExperiments Web clinics to turn that cluttered mess of a legacy page into a squeaky-clean, highly effective conversion machine. From site banners and headlines, to copy, CTAs and forms,…

Value Focus: Which aspect(s) of your product should your marketing emphasize?

Daniel Burstein Mar 31, 2016 0

There are many reasons customers might buy your product. But which is most impactful? Read on to discover what a value focus is and get a few tips for discovering your product’s most effective value focus.

Moving Beyond Personalization: How 2 companies boosted opportunities by leveraging individualized…

Ken Bowen Mar 28, 2016 0

As marketers, it’s vital that we remember that our prospects are people, not cells on a spreadsheet. By taking the time to figure out what makes each prospect or segment tick – spoiler: it’s not simply seeing their name in a subject line –…

Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion

Andrea Johnson Mar 23, 2016 0

Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. Read on to learn from March's Web clinic, featuring Mike Loveridge…

Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough

Daniel Burstein Mar 21, 2016 0

Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. Read on…

Copywriting: 3 tips for optimizing your next direct mail campaign

Selena Blue Mar 17, 2016 1

It might come as a surprise, but according to research conducted by our sister site MarketingSherpa, 54% of U.S. consumers would prefer to receive regular updates and promotions in the mail. That’s the highest percentage of any other…

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