Analysis

A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors predicting likelihood to pay for subscription to news sources. Read on to learn from the MECLABS Institute…

The top reason startups fail is that there is no market need for the product or service they are offering. Read on to learn how to use appeal in your value proposition to appeal to your customers.

Just like everyone has a physiological blind spot, every marketer has a blind spot which prevents them from seeing their marketing through the eyes of their customer. Read on to learn from Flint McGlaughlin's, Managing Director and CEO,…

In this post we examine tests that use both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough).

Read Part II of a primer on best practices for writing promotional, informative and entertaining content that captivates readers.

Read on to learn more about Mike Loveridge of Humana's presentation at MarketingSherpa Summit 2016 about iterative testing.

What makes an effective preheader? In this blog post, we’ll take a look at the quick wins from preheader testing run by Metropolis International Group.

Using the principles from the January 2016 Web clinic, "Boosting Your Only-Factor," learn from the MECLABS' Live Optimization Webinar team the top three takeaways for incorporating your brand's "only-factor" into your landing pages.

In last month's MarketingExperiments Web clinic, we discussed the "Only-Factor." When promoting a product or service, there is no bigger platform than the Super Bowl. Read on to learn about three companies that balanced appeal and…

MECLABS (the parent research organization of MarketingExperiments) ran hundreds of tests in 2015. Learn from one of our Test Database Specialists the top two testing categories that emerged for increasing clickthrough and conversion rates.

What is the ultimate goal a company is trying to achieve with their marketing collateral? Read on to learn how, by answering this question, companies can best determine what the most important KPI is to measure.

Read on to learn from a study by a furniture industry comparing the effects of two marketing communication strategies to mitigate customer frustration with the co-production process.

Find out how exploiting your “Only-Factor” can drive remarkable lifts in conversions.

What makes or breaks a startup company? One key element is an effective value proposition. Read on to learn how to effectively use your value proposition.

Copy editing can sometimes be an afterthought with some companies. Whenever you are producing content and campaigns for customers, make sure that it goes through a heavy round of editing to ensure your brand doesn't gain unwanted attention…

Does cause marketing provide a more effective incentive than offering discounts? Read on to learn about a toy manufacturer that used an incentive to drive revenue.

At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. Learn the lesson Mary Abrahamson, Email Marketing…

Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog post for a…