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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital marketing

Ken Bowen Jan 4, 2016 0

Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. Read on to discover the most popular subjects that were featured in the MarketingExperiments blog.

Value Proposition Copywriting: 5 word pictures that got more people to buy

Paul Cheney Dec 28, 2015 1

Read on to learn the proper way to write a value proposition.

Mystery Marketing: 3 takeaways from cryptic marketing strategies

Shelby Dorsey Dec 21, 2015 0

In this social media age that marketers find themselves in, the nature of the game has changed. Customers now have the ability to become involved with brands in a way that they never have been before. Read on to learn three ways to approach…

Keep it Simple, Make it Personal and Other Marketing Lessons Learned in 2015

Andrea Johnson Dec 17, 2015 0

There will always be new marketing technologies, strategies and tactics that promise to lure more customers. But what remains constant is that, no matter the tool or technique, marketing must communicate the value that the customer want.…

Ecommerce Marketing Research: To be truly successful, you must step out of the ecommerce bubble

Daniel Burstein Dec 14, 2015 0

Ecommerce sales are growing, and yet most shopping is still done offline. Ecommerce still only represents seven percent of all retail sales. Read on to learn what ecommerce brands can learn from offline retail locations.

Personality-Matched Ads: How Hilton Worldwide effectively personalized its marketing messages

Liva LaMontagne Dec 10, 2015 0

From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment.…

35 Key Principles to Boost Your Marketing Campaigns: 2015 Web clinic year-in-review

Ken Bowen Dec 7, 2015 0

As 2016 rapidly approaches, what better time to reflect on 2015? Read on to learn the top lessons of the year from a review of all of the 2015 Web clinics produced by MarketingExperiments.

How to Market to the Hyper-Informed Customer

Jessica Lorenz Dec 3, 2015 0

Ecommerce allows for customers to have access to a wide variety of products at a second's notice. Online shopping has turned into a research project, with every product, service and company being able to be made transparent in just seconds.…

Site Optimization: 2 strategies to consider when trying to increase conversion

Kayla Wainwright Nov 30, 2015 0

Marketers usually use the funnel as an analogy for customers moving through the sales process. What many marketers don’t realize, though, is that their customers are not falling into the funnel — they are falling out. Read on for two…

The Importance of Testing: How one test applied to two email sends resulted in different audience…

Shelby Dorsey Nov 23, 2015 0

At MarketingExperiments we promote having a culture of testing and the importance of continually testing, even when you think you know what changes your customers will prefer. Read on to learn how one test applied to two newsletter sends…

Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing

Daniel Burstein Nov 16, 2015 0

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to…

How Variance Testing Increased Conversion 45% for Extra Space Storage

Kayla Cobb Nov 12, 2015 0

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented on how she was able to use variance testing to better her company’s testing results.…

Your Marketing Should Make Your Prospects Say “AHA!,” Not Just “Yes”

Paul Cheney Nov 9, 2015 0

In the world of marketing, we are sometimes content to get a "yes" from our potential customers. A "yes" generally means a sale, a lead or a click. But what we don’t always get when a customer says “yes” is the maximum intensity of that…

Lead Nurturing: Content-focused strategy leads to 74% lift in leads for Precor

Kayla Cobb Nov 5, 2015 0

At MarketingSherpa Email Summit 2015, Stephen Bruner of Precor spoke about how he and his team overhauled the company’s lead nurturing efforts by changing its emailing tools and strategies. Learn how the team achieved an engagement rate…

Email Marketing: 4 data points to help you build the case for a bigger budget in 2016

Daniel Burstein Nov 2, 2015 0

As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email…

Email Marketing: What travel sites can teach you about creating successful campaigns

Jessica Lorenz Oct 29, 2015 0

Email marketers know that subject line plays a vital role in the open and clickthrough rates of an email. However, with marketing emails rendering differently across different email clients, content and images often get corrupted from the…

How Personality Affects Website Preferences

Liva LaMontagne Oct 26, 2015 0

We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn the sites that different personalities prefer.

Email Capture Optimized: How one small change led to a 364% increase in leads

Andrea Johnson Oct 22, 2015 1

Want customers’ emails? Make sure your visitors perceive that it’s worth it to give it to you. This article tells how one small change accomplished that and more than tripled email capture.

The Honor of Marketing: Connecting real people to real value

Austin McCraw Oct 19, 2015 0

What comes to mind when you think about marketing? Or better yet, what comes to mind for others when they think about marketing? Read on to discover why marketing is so important to connecting real people to real value.

A/B Testing: Ecommerce site’s 3,000 positive comments show why you can’t trust just one test

Daniel Burstein Oct 15, 2015 0

You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B. But (except for a mistake or two in college), I’ve changed…

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