Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

How Tim Ferriss Turned 300k Inactive Email Subscribers Into Raving Fans

Nathan Thompson Oct 12, 2015 4

Between his bestselling 4-Hour book series, popular 4-Hour Workweek blog and investing in and advising top tech companies such as Uber and Twitter, it's difficult to deny that Tim Ferriss knows a thing or two about optimization. Collecting nearly 300k email subscribers since he first set up his blog for The 4-Hour Workweek in 2007, Tim hadn’t sent…

Value Proposition: How a local business doubled its space in 9 months

Daniel Burstein Oct 8, 2015 1

Value-based marketing can be challenging. It involves discovering what customers really want, creating products and services with true value for the customer and clearly communicating those values. Read on to see how you can effectively…

Content Marketing: How to break through the clutter and connect with individuals

Selena Blue Oct 5, 2015 2

At the MarketingSherpa Media Center at &THEN, Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Mel Robbins, best-selling author, top TED speaker and CNN commentator, to discuss how to break through the…

Testing and Optimization: Welcome send test results in 46% open rate for CNET

Kayla Cobb Oct 1, 2015 2

Learn from Diana Primeau, Director of Member Services, CNET, the importance of testing your brand's welcome send in this video excerpt from MarketingSherpa Email Summit 2015.

Nonprofit Testing: How one small change led to 190% increase in clickthrough

Ken Bowen Sep 28, 2015 2

As marketers, we all dream of expensive radical redesigns of our websites that check off every item on our wish lists. Over the years here at MarketingExperiments though, we have routinely discovered that with a proper understanding of…

Now That’s What I Call Marketing: Optimize your website to hit the right notes with prospects

Scott Snodgrass Sep 24, 2015 3

Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. Read on to discover "Now That's What I Call Marketing!" This blog post goes through the highlights…

Convince Your Customers to Eat the Spinach: Using the conversion heuristic in daily life

John Durrett Sep 21, 2015 2

Learning the conversion heuristic (C = 4m + 3v + 2(i-f)-2a) is part of almost any MECLABS (MarketingExperiments' parent company) certification, and eventually becomes something you begin applying to everyday life. Read on to learn how a…

Copywriting: See immediate lifts by applying these 5 principles to your headlines

Andrea Johnson Sep 17, 2015 3

Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment; it doesn’t require teams of developers or the latest technology to make happen. Discover the culmination of 15 years of research and…

The A-Z of A/B Testing

Ken Bowen Sep 14, 2015 0

As digital marketing, A/B testing and optimization have become so important over the last 15 years that we’ve literally built the MECLABS Institute around them, a whole new language has sprung up around these idea, complete with its own…

How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want

Daniel Burstein Sep 10, 2015 0

What assumptions do you make about your customers? How do you validate if those assumptions are true or actually damaging conversion? A/B testing can help you discover what really works with your customers. Watch this interview with Brad…

Email Marketing: 5 test ideas for personalizing your email campaigns

Selena Blue Sep 3, 2015 0

Personalization is not new to email marketing; but has it lost some of its appeal to marketers? Marketers from various industries have seen incredible success with personalization. Read on to find out how marketers have used both…

Personality Matters: How one company doubled its ROI by customizing ads based on personality

Liva LaMontagne Aug 31, 2015 0

Today's algorithms can reliably predict people's personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of your customers to build more effective campaigns. Read on…

How Customers Read Reviews: 4 takeaways for marketers from a business school study

Ken Bowen Aug 27, 2015 1

For over a decade, MarketingExperiments has stressed the importance of customer reviews. With the knowledge that customer reviews are now one of the most vital components of our marketing collateral, how can we make sure that we are…

Mobile Marketing: 4 takeaways on how to improve your mobile shopping experience beyond just…

Selena Blue Aug 24, 2015 0

We all know by now that mobile has become an important tool for ecommerce consumers. However, do we treat it with the same level of investment that it deserves? What experience are we giving our customers: a desktop replica or something…

3 Steps to Boosting Conversions by Building Customer Relationships

Andrea Johnson Aug 20, 2015 0

If you’re marketing to sell, instead of marketing to build relationships, you’re doing it wrong. This week’s MarketingExperiments blog explains why. It outlines three steps you can take right now to make sure your marketing actually…

A/B Split Testing: How to use the right test progression to get customer discoveries and results

David Green Aug 17, 2015 0

Throughout the year, I talk to a lot of people who do A/B and multivariate testing to increase conversion rates. Even in very large companies with well-known brands, it’s not uncommon to hear stories of many tests without a lot of lifts.…

Service Recovery: 3 ways that Audible uses its cancellation path to encourage retention

Ken Bowen Aug 13, 2015 0

As marketers, we often hear the old adage that it is five times more expensive to gain a new customer than it is to retain an existing one. This is the same core tenet that has driven much of our work at MarketingExperiments over the years.…

How a B2B Company Increased Banner Clickthrough 956% by Capitalizing on Quick Wins

Kayla Cobb Aug 10, 2015 0

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, we talked to Cindy Lu of VMware about the value of quick wins. Learn how one banner test increased clickthrough 956%.

Live Email Optimization from MarketingSherpa Email Summit 2015

Joey Taravella Aug 6, 2015 0

During this session from MarketingSherpa Email Summit 2015, Flint McGlaughlin makes live edits to several emails submitted by the audience, offering feedback on everything from pre-headers, titles, body copy and calls-to-action. Flint…

Creating Product Names to Maximize Digital Exposure

Gregory Hamilton Aug 3, 2015 0

While generating the maximum exposure isn’t always the first thing your product development team thinks about when developing a product, it falls to us marketers to inform our company’s prospective customers about this new and exciting…

Previous 1 … 8 9 10 11 12 … 63 Next