Guest contributor John Jordan is a digital marketing consultant. His performance in growing online sales and conversions has been featured by Target Marketing and Marketing Sherpa. John was the Executive Director of Digital Marketing for The Global Leadership Summit, the world’s largest leadership conference with more than 400,000 people in attendance annually. He is a founder of the GLSnext app with 250,000+ downloads now in every country of the world. John led Sage Products’ medical eCommerce and retail marketing. He is a Masters graduate from Northwestern University’s Integrated Marketing Communications program, and is completing a graduate certificate in Communicating Value & Web Conversion from MECLABS and University of Florida.