Author

Jonathon Yates

Jonathon Yates, Market Intelligence & Optimization Manager, MECLABS Institute. I have performed the role of MECLABS Institute’s resident British expat since 2013 and work with my colleagues on the Conversion Optimization team to formulate and drive effective marketing and testing strategies for our clients. I bring with me my academic experience, studying International Relations & the Anthropology of Religion at the University of Aberdeen, as well as my experience working as an intelligence analyst for the Scottish Police. When I find time outside of work, I enjoy performing in community theater.

A/B Testing

In Conversion Optimization, The Loser Takes It All

Jonathon Yates Jul 20, 2018 2

We know how it feels when you have to present a losing test to well-meaning clients who were convinced this was a winner. But not all conversion optimization tests should be winners. Here’s why.