Author

Quin McGlaughlin 3 posts 0 comments

Quin McGlaughlin is currently a Senior Optimization Analyst at MECLABS Institute and full-time distance student at Harvard University, studying psychology and business. He has worked on projects for some of MECLABS’ largest clients ranging from Fortune 50 companies to defense contractors, not-for-profits, major ecommerce organizations and others. He has also served as Vice Chair of Digital Strategy for the Harvard Extension Student Association and provided marketing consulting for small and mid-size businesses.

Mobile

Exploring the Mobile Customer Experience: Three discoveries for designing an effective mobile…

Quin McGlaughlin Feb 8, 2019 1

Mobile adds a challenging layer of complexity when optimizing your online marketing funnel. Read some mobile discoveries we've made in the last year of testing and apply it to your own webpages.

A/B Testing

Designing Hypotheses that Win: A four-step framework for gaining customer wisdom and generating…

Quin McGlaughlin Dec 7, 2018 1

By transforming marketing ideas into hypotheses, we orient our test to learn about our customer rather than merely trying out an idea. Here is a 4-step framework for creating a hypothesis, along with good and bad examples.

Conversion Marketing

Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact

Quin McGlaughlin Dec 6, 2018 6

The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your…