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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Friction: Are your webpages rubbing customers the wrong way?

MarketingExperiments Jul 2, 2007 0

We’re all familiar with friction as the force that tends to slow down moving objects. The amount of friction an object experiences is a factor of the medium through which it is moving. Well, we can think of the movement of visitors through the purchase process of our websites in much the same way. As a visitor moves through the buy process of a…

Scissors, Grease, Friction & Conversion Rates

Nick Usborne Jun 8, 2007 0

Sounds a little scary. The point is that any online sales page, or sequence of pages, includes some friction. That is to say, there are elements on every page that will slow down your visitors, make them pause, or maybe even result in a…

Comparison Shopping Gets Granular

Nick Usborne May 1, 2007 0

If you sell a product online, you already know how shoppers can check out your prices and the quality of your customer service through sites like PriceGrabber, Shopzilla and Google Product Search. But if you think it’s tough having your…

Home Page Design – Basics

Gaby Paez Apr 23, 2007 0

By Gaby DiazStrategy Analyst, Marketing Experiments The home page is probably one of the most complicated pages of any website. It is the face of your company, the starting point of sales, a way to connect visitors to customer support or…

10 Things you can do TODAY that will improve your Internet Marketing

Jimmy Ellis Apr 13, 2007 5

By Jimmy EllisDirector of Optimization Research, Marketing Experiments Build a new headline for a high traffic landing page.Build a new ad in a high volume PPC campaign ad group.Take one larger keyword group in a PPC campaign and split it…

The Importance of Site Metrics

MarketingExperiments Apr 12, 2007 0

By Carlos A. Espitia Analyst, Marketing Experiments This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they…

Website Usability Testing

MarketingExperiments Apr 6, 2007 0

By Bob Kemper Director of Operations,Marketing Experiments Usability video testing involves video recording a user going through a specific process for a website (e.g. an order). The aim is to observe how people behave in an actual site…

The Importance of Credentials on the Web

MarketingExperiments Apr 2, 2007 0

By Mike Clowe Research Analyst,Marketing Experiments How important is it to provide credentials on the Web? The Web is an essentially anonymous media. Businesses claim to be whatever they want, many times without any proof at all. In…

Use “ad nativity” to increase the performance of your Content ads.

MarketingExperiments Mar 28, 2007 0

By Bob Kemper Director of Operations,Marketing Experiments When you visit many websites, contextual advertisements gaudily frame the content that you came to find. They form banner ads at the top or towers along the sides and seem to…

MySpace Suing over Social Network SPAM

MarketingExperiments Feb 12, 2007 0

MySpace has filed suit against Scott Richter, CEO of Media Breakaway, claiming he and his company were actively “spamming” millions of MySpace users in violation of the CAN-SPAM Act and other federal and California state statutes. The suit…

How much should I spend on PPC Advertising?

MarketingExperiments Dec 20, 2006 0

“How much of my marketing budget should I allocate to Paid Search advertising?” This question must be answered by every business leader who sells or advertises products or services online. While each business is different, there…

Does a Video Offer Increase or Decrease Conversion?

MarketingExperiments Dec 18, 2006 0

We were surprised (as we sometimes are during tests) to find that a newly designed offer page advertising an online subscription product which included a video from the founder of the company, explaining the product, converted much lower…

How can I decide what to test (next)?

MarketingExperiments Dec 13, 2006 0

The following inquiry from a subscriber reflects a question that eventually faces everyone who embarks on the journey of Online Marketing / Online Testing. It is the question “How can I decide what to test?”, and the…

Is Multivariate Testing Different Enough (or Large Enough) to Warrant a Unique Job Description?

MarketingExperiments Dec 8, 2006 0

A subscriber recently wrote to us with the following question regarding multivariable (a.k.a multivariate) testing and organization structure. Below are our thoughts. What is your organization doing? Question: With…

Black Friday Blues Need Not Spoil Your Holiday

MarketingExperiments Dec 6, 2006 0

The day after Thanksgiving is when retailers traditionally are considered to have covered their annual expenses and be operating on profit. Hence the term “Black Friday” in reference to black ink on financial reports. It is also…

Paid Search and Landing Page Selection

MarketingExperiments Dec 1, 2006 0

We received the following inquiry from a subscriber and the question is one that affects many professional marketers who utilize paid search. Question: Most accounts I am working on use the current website and leave it to the account…

Sense of Urgency

MarketingExperiments Nov 29, 2006 0

Does using urgency in an order process increase conversion and drive more sales? Whether you are a car dealership buying time on television to announce offers and discounts on all vehicles purchased before a particular date, or you're an…

MEC Labs Acquires MarketingSherpa

MarketingExperiments Nov 3, 2006 0

We are pleased to announce that we recently acquired MarketingSherpa. Here is a press release that includes more information: We are getting alot of positive feeback on this acquisition and are glad you are all as excited as we are...…

Sample Viral Videos Used in MEC’s Video Research Project

MarketingExperiments Nov 1, 2006 0

Can entertaining video clips help build your house subscriber list?

Nick Usborne Oct 16, 2006 3

The short answer appears to be -- Yes. In a recent set of tests, in which we distributed 28 short, entertaining video clips through YouTube and Google Video, we converted almost 1.5% of viewers into subscribers. That may not sound like a…

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