Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Comparison Shopping Gets Granular

If you sell a product online, you already know how shoppers can check out your prices and the quality of your customer service through sites like PriceGrabber, Shopzilla and Google Product Search. But if you think it’s tough having your…

Home Page Design – Basics

By Gaby DiazStrategy Analyst, Marketing Experiments The home page is probably one of the most complicated pages of any website. It is the face of your company, the starting point of sales, a way to connect visitors to customer support or…

The Importance of Site Metrics

By Carlos A. Espitia Analyst, Marketing Experiments This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they…

Website Usability Testing

By Bob Kemper Director of Operations,Marketing Experiments Usability video testing involves video recording a user going through a specific process for a website (e.g. an order). The aim is to observe how people behave in an actual site…

MySpace Suing over Social Network SPAM

MySpace has filed suit against Scott Richter, CEO of Media Breakaway, claiming he and his company were actively “spamming” millions of MySpace users in violation of the CAN-SPAM Act and other federal and California state statutes. The suit…

Sense of Urgency

Does using urgency in an order process increase conversion and drive more sales? Whether you are a car dealership buying time on television to announce offers and discounts on all vehicles purchased before a particular date, or you're an…

MEC Labs Acquires MarketingSherpa

We are pleased to announce that we recently acquired MarketingSherpa. Here is a press release that includes more information: We are getting alot of positive feeback on this acquisition and are glad you are all as excited as we are...…