Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

2007 Internet Marketing Fun Facts (Part 2)

Peg Davis 3
As I said in my last blog, while researching MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but that I’d still like to share in this less formal forum. Examined in part or in sum, dots may be connected…
Read More...

2007: Year of Internet Marketing Fun Facts

Peg Davis 0
While researching last week’s MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but that I’d still…

Examples of Good Value Propositions

Austin McCraw 0
We regularly receive copies of Value Propositions but good ones are just not very common. Companies would be much more successful at Web site optimization and marketing campaigns—capitalizing in their respective markets—if only they could…

MarketingExperiments weighs in on 2007, 2008

Peg Davis 0
To gather insights for our next free Internet marketing Web clinic, I recently conducted a short poll of MarketingExperiments analysts and managers involved in our science and research activities. I got an excellent response rate (63%). I…

Why do visitors abandon landing pages?

Peg Davis 0
One of our students recently asked that great question. Given that different business models can expect different bounce rates (visitors decided to hit the back button or otherwise ignored your Call to Action), what are some of the top…

How’s Your Marketer’s Intuition?

Peg Davis 0
If you've signed up for our free Web clinic today, you're in for a good one. If you haven't yet, I encourage you to tune in. Dr. Flint McGlaughlin is going to cover a lot of marketing ground, including subscription incentives, retail, ad…

Conversion Increase Over 100% . . . Again

Jimmy Ellis 0
We just received confirmation of a 133% increase in conversion for a recently completed test. It's one of hundreds of positive results we’ve seen by testing “calls to action” but only the second time we’ve seen it happen “on accident”…