2007 Internet Marketing Fun Facts (Part 2)

As I said in my last blog, while researching MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but that I’d still like to share in this less formal forum.

Examined in part or in sum, dots may be connected and insights may emerge. I promised to share them with you this week. Here’s the next group:

• “Understanding their customers better” was the #1 2008 New Year’s Resolution of 82 marketing executives surveyed by Next Level Strategic Marketing Group.

• Marketing basics will be of greatest importance in 2008 according to 607 marketers (VP and higher) recently surveyed by Anderson Analytics, 60% rating it “very important.”

Marketing basics includes “customer satisfaction, customer retention, segmentation, brand loyalty, and ROI.”

The other 9 of the top 10?

2. SEO

3. Personalization

4. Green Marketing

5. Multicultural/ethnic issues

6. Breakdown of Old Media

7. Innovative Branding

8. Viral/Word of Mouth (WOM)

9. New Media

10. Time Starvation

• 84% of Millennials text message on their cell phones compared with 57% of all consumers.

Source: Deloitte 2007 “State of the Media Democracy Survey.” 2,200 U.S. consumers, broken down by generation: Millennials (ages 13-24), Generation X or “Xers” (25-41), Baby Boomers (42-60) and Matures (61-75).