Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Online leads and offline closes

Peg Davis 2
In a recent Webinar and MarketingExperiments journal issue titled Lead Generation: Is Your Sign-Up Process Costing You Leads or Maximizing Them?, we tackled the problems of online businesses either failing to effectively capture leads or not even realizing that their site is better at lead generation than conversion. The bottom line? Sites where…
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Ultra-personal ads to be produced offshore?

Peg Davis 0
“Extremely targeted advertising will become indistinguishable from content.” Nicholas Negroponte, Being Digital, 1995 Targeted ads are in your email, on your search pages. Companies already track your habits and push selected ad content…

Are SKYPE Users Impacting Your PPC?

Jimmy Ellis 0
If you have any of the latest versions of SKYPE installed on your computer you may have noticed a little feature that converts any phone number on any website you may be browsing into a clickable phone number. The way it works is that it…

The Ongoing Display URL Experiment

Jeremy Brookins 0
MarketingExperiments has always maintained that the display URL is a very important part of creating an effective ad. Our research over the years indicated that simply adding a www to the beginning of the display URL or capitalizing the…

Has Your Site Conversion Peaked?

Adam Lapp 0
Let’s suppose you have taken a few marketing courses and have created a fundamentally sound webpage with all the bells and whistles . . . clear headline, natural eyepath, low friction, credibility indicators, etc. And let’s suppose with 2%…

Email Format

Frank Green 0
HTML vs. Plain Text has long been among the most hotly debated email-oriented topics. HTML format offers a visually pleasing design that 1) affects readers’ ability to process and benefit from the information and 2) provides marketers with…

Feedback

Frank Green 0
We recently received an appreciative note from a professional certification course graduate that makes us feel that our efforts in providing the latest in education about online efficacy helps people discover what really works across an…

Affiliate Summit Miami Wrap Up

Frank Green
Eric Stockton, VP of Education at MarketingExperiments, recently flew down to sunny Miami to teach Affiliate Summit attendees how to apply and optimize subtle changes to their landing pages. The Power of Small Changes Tested was excerpted…

Funnel Analysis – Optimizing Conversion Rate

Gaby Paez 0
Monitoring conversion rate for your subscription products is as important as monitoring the subscription path itself. There are two key metrics to use when analyzing your subscription path: unique visitors and click-through rates. Funnel…

Conversion and Incentive

Frank Green 0
The most underused and powerful incentive is free shipping. People hate to pay shipping and always think you’re making money on those costs. Our upcoming brief on incentives shows you the science, the math, and the art of using incentives.…