Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Placing faces with the voices at MarketingExperiments

Peg Davis 2
Those who regularly attend our Webinars and read our briefs might enjoy seeing pictures of the talented team behind the voices and the research. These pictures were taken last month at the MarketingSherpa email summit in Miami. MECLABS CEO Dr. Flint McGlaughlin taught the MarketingExperiments Email Marketing Certification Course to over 400…
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Linking emails and Landing Pages

Peg Davis 0
After our Feb. 20th Webinar where we optimized five Landing Pages submitted by our subscribers (you can read the journal brief here), we got several suggestions like this for future topics: “Linking emails to Landing Pages. What you should…

Looking back, looking ahead

Hunter Boyle 0
For the past two years, this blog has featured several contributors and a variety of voices. And in the months ahead, we’ll be doing even more -- with the blog, our Research Briefs, and our Web Clinics. You already know the Marketing…

Top takeaways from the 2008 Email Summit

Peg Davis 0
Here’s what the top marketing and research directors at MECLabs came up with on Tuesday afternoon, after three intense days of slicing, dissecting, analyzing, and optimizing email and landing pages at the MarketingSherpa eMail Summit in…

Optimizing Landing Pages Was a Big Hit

Peg Davis 0
I was really impressed by both the number of attendees and the quality of the questions and professional opinions we received from our audience yesterday at the “Optimizing Your Landing Pages” Webinar. We had over 1,200 marketers register…

Price testing online subscriptions

Peg Davis 2
We received several requests for more information on price testing subscriptions after our last Web Clinic on finding ideal price points. Let me start by reviewing the concept of Price Elasticity of Demand (Ed), a measure of how much…

Getting email right in 2008

Peg Davis 4
Email is one of the biggest challenges marketers face in 2008: Still capable of generating a stunning ROI, but requiring the analysis and guidance of experts to overcome the problems “success” has created for it in the past 20 years. Just…

Green is good

Peg Davis 1
According to a New York Times article last Thursday, WalMart’s CEO said the company will start making their suppliers meet strict energy use and ethical standards as well as ensuring their own stores are as energy-efficient as possible.…

Don’t Waste Your Value Proposition

Austin McCraw 0
It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good Value Proposition alone will not do much for you. A business can spend all of its time and resources on developing a…

The number one threat to conversion

Peg Davis 0
Anyone who missed the live Webinar presented by Dr. Flint McGlaughlin to members of the American Marketing Association on Thursday 1.17.08 missed a great opportunity to hear him expound on what MarketingExperiments’ analysts and staff named…