Analysis

Would you like to quadruple the leads from your PPC ads? What if you could also cut your cost per conversion by 69%?

We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some examples: How do I use video to help my landing page increase sales or subscriptions?Which kind of videos work best? Short or long?…

Our research indicates that most sites don't use credibility indicators to their full advantage. You've probably noticed the same thing when your marketing cap is off and you're visiting sites as a customer.

Today's topic -- Using Testimonials Effectively -- has inspired a lot of great questions from our audience. I can already tell we won't be able to get to them all, so we'll try to pick some of the best and get our analysts to provide…

Watching how companies react to shifting market forces can tell you a lot about their leadership. In a downturn, marketing more aggressively makes sense: As some companies inevitably slash marketing budgets and curb their efforts, new…

As Brian Carroll would say, it starts with a lead. Carroll was a featured guest in our recent web clinic, Filling the Pipeline: How a LeadGen Test Strategy Achieved an 86% Increase. If you couldn't catch it live, we hope you'll find the…

For those who attended our free webinar on lead generation yesterday, we'd like to thank you for your time and trust. Despite some initial tech glitches, the session got rolling quickly and we covered a lot of ground, including: three…

We're gearing up for another lively session with today's free Web Clinic: Filling the Pipeline: Lead generation strategies that got an 86% increase We'll examine three tests we conducted with our research partner to demonstrate how…

What can you do when your order path is eight pages long and "corporate headquarters" has strict policies that essentially tie your Web marketing hands behind your back? Fighting the system, or sulking around the office out and aggravating…

Marketers, we've got some good news: You don't need to fear the "fold" any longer. (Tell your designers, too.)

Dion Jones, director of online marketing for Richter7, center, reviews a landing page with Boris Grinkot, analyst, MarketingExperiments The test is over, the scores are in, and I'm happy to say that the vast majority of the students at our…

Until you are the best choice for your ideal customer, you do not deserve to exist in the marketplace. That was just one of the interesting suppositions the students of Dr. Flint McGlaughlin heard this morning during the first day of the…

As Managing Editor Hunter Boyle said a couple of weeks ago, we're test driving a new format that allows on-demand replay of our popular Web Clinics. Click here for the second installment of that test drive -- the complete audio and slide…

What's the best way to keep visitors on track, moving through extensive fields requiring personal information? At this week's Training and Solutions Session (TSS), our roundtable of optimization experts brainstormed ways to help a partner…

We know from a November 2007 BBMG survey that if products are of equal price and quality, consumers are more likely to buy from companies that: • Manufacture energy-efficient products • Promote health and safety benefits • Support fair…

Technically, this isn't a preview because our Web Clinic on optimizing eCommerce sites took place on Wednesday, May 7. But let's set the semantics aside. Thanks to your feedback, we'll soon be reproducing our Clinics in a new format that…

We all know how hard it can be to get caught up after a conference. Consider me guilty as charged. The 2008 Subscription Summit was packed with activity and information, and it's been a challenge distilling it into blog-sized chunks.…

Intuition is seductive. No matter how often it disappoints us or leads us astray, we always seem to return to it with open arms. Then it betrays us again. And again. In a session this morning at the Selling Online Subscriptions Summit,…