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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Coming up: Tips and tactics for selling subscriptions online

Hunter Boyle 0
If you manage a subscription website and are looking for ways to boost results, here's your chance to get insights from your peers and experts in the industry. Next week, I'll be blogging from the Selling Online Subscriptions Summit 2008 in New York. This year's event will cover several topics, including: offer strategies, building subscriber…
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f UR nt txtN UR lEvN $ on d table

Peg Davis 0
Texting is increasingly associated with convenience, immediate gratification, instant results, friends, and fun. Email is associated with responsibility, work, relentless spam, and long-winded missives from boomer parents.

Time for some spring cleaning on that landing page

Peg Davis 3
One of my favorite “Flintisms” is a warning against “unsupervised thinking.” In essence, it means that when a visitor gets to your landing page, it should be easy to find what they really want. Make sure they know they’re on the right…

Finding the ideal incentive

Peg Davis 0
At our last free Web clinic Dr. Flint McGlaughlin talked about the value inhibitors of friction and anxiety and how to apply MarketingExperiments’ best practices to overcome them. Unfortunately, our Internet connection failed 15 minutes…