Browsing Tag

Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

How do You Stop Shopping Cart Abandonment?

Adam Lapp 3
Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because of a poorly designed page? With this in mind, should website optimizers focus their attention on the landing…
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Are video clips medium-agnostic?

Nick Usborne 0
That is to say, if you create a video clip to run on TV, will it be received just as well on the web or on a mobile device? Marketers everywhere might hope that the answer to this question is yes. It would certainly cut down on budgets…

SEM Certification Course and Yahoo

Aaron Rosenthal 0
For those of you who are unaware, our next certification course covers the topic search engine marketing (SEM). In response to that, I have received several emails as to how the curriculum will pertain to Yahoo, in the midst of the Panama…

Small PPC Search Engine Test

Aaron Rosenthal 0
Thank you to everyone who participated in the small ppc search engine clinic last Wednesday. Following this clinic I received several questions regarding the ways that these search engines are driving their traffic. Specifically, how the…

Free access to in-depth merchandising data

Nick Usborne 0
If you sell products online and are looking for information on which products to feature on the home page of your own site, spend some time on Amazon.com. Amazon is becoming a remarkable and free research resource for other online…

Do your readers trust you?

Nick Usborne 1
A recent article in BrandWeek goes over some research from Jupiter Research in which the data suggests that people have a very low level of trust in information they find in blogs, forums and social networks. This comes as something of a…

Our Favorite Viral Videos

MarketingExperiments 1
Here are a few examples of what we feel are great viral videos: 1. Terry Tate, Office Linebacker We like this (maybe we can relate) but why in the world did Reebok take the page on their site down that it points to? 2. The German…

Video Research Project Update

MarketingExperiments 1
We recently conducted our first conference call to introduce the upcoming video research project. The goal of this projec is to answer the questions: 1. How can video be best used to sell a product or service? 2. How can video be used as…

Don’t discount the popularity of FREE…

Nick Usborne 0
In a recent Wall Street Journal article, Lee Gomes describes his search through 2.27 gigabytes of search data from AOL. According to his research, the single word which appeared most frequently in searches on AOL over the period covered…

August 9th Clinic Notes

MarketingExperiments 0
NOTES: These are the notes for our interactive August 9 clinic on MEC Merchandising Calendar for the 2006 Fall and Holiday Season. The recording of the event will be posted here in a few days. What are the best ways to prepare for and take…

Video as a Marketing Tool

MarketingExperiments 0
During a preliminary study of the use of video as a marketing tool, we have found that the use of video to market a product or service may actually help increase conversion. In addition, we are finding that using short video clips to…