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Analysis

Expert commentary and editorial from the MarketingExperiments research analysts.

Your last chance to sign up for the Marketing Experiments Online Split Testing Certification Course.

Nick Usborne Apr 12, 2006 0

As some of you know, Session 1 of the Marketing Experiments Online Split Testing Certification course takes place tomorrow, Thursday April 13th, at 4:00PM EST. Dozens of people have already signed up for the course, including online marketers from: T-Mobile, TigerDirect.com, Dallas Morning News, Orbitz, Cinergy, True.com, Encyclopedia Britannica…

In Search of a Value Proposition for a Pet Jewelry Business

Nick Usborne Apr 12, 2006 0

Here’s a question that was sent to us by one of our subcribers: “I listened to your value proposition segment online. I found it very helpful as I have been struggling with my value proposition for quite some time. I have read books on…

Has Google Found a Way to Recognize Trash-Content Sites?

Nick Usborne Apr 11, 2006 0

One of the problems with Google’s results-found figure is that it includes a vast number of trash content sites. So when you enter the keyword “online marketing” in Google, you can be sure that a huge proportion of the 48,300,000 results…

Click Fraud without the Clicks

Nick Usborne Apr 10, 2006 0

Benjamin Edelman, a Ph.D. candidate at the Department of Economics at Harvard University, has been doing some interesting work on detecting click fraud. For a while he has been tracking the obvious frauds...clicks by competitors and clicks…

What Quality of Customer Experience Do You Provide?

Nick Usborne Apr 7, 2006 1

I came across an interesting set of statistics in an article by Jim Barnes. Here’s an excerpt from his article: A study by Bain & Company found that 80 percent of companies surveyed believed that they delivered a "superior experience"…

March 29 Clinic Notes

Landon Calabello Mar 29, 2006 0

NOTES: These are the notes from our interactive March 29 teleclinic on Click Fraud. If you missed it, the recording will be posted here a few days after the event. Specifics of these first three tested campaigns included: All three…

How People Look at Web Pages

Nick Usborne Mar 28, 2006 0

There was an interesting article in USA Today a few days back. They quoted, among other points, the following from a study by the Nielsen Norman Group. “Individuals read Web pages in an "F" pattern. They're more inclined to read longer…

Sign up for Wednesday’s free teleconference call on click fraud

Nick Usborne Mar 27, 2006 0

This Wednesday at 4:00pm, EST, we'll be conducting our 60-minutes call on how to fight click fraud. You'll learn how to identify click fraud, and how to minimize the chances of being targeted. Reserve you place on our click fraud call…

Where’s My Discount Code?

Nick Usborne Mar 24, 2006 0

When you are making a purchase online and come to a page in the shopping cart where they ask you to enter a discount code or coupon code, how do you feel? If you have a code, you probably feel quite good. If you don’t, you’ll likely feel…

What to Include on Your Home Page

Nick Usborne Mar 23, 2006 1

One of our subscribers wrote in with this question about page layout: "We are at the early stages of building a new site. Of course, we've looked at all our possible competitors' sites. It seems like most companies follow the same plan.…

Statistical Significance vs. Practical Micro-Testing

Landon Calabello Mar 22, 2006 0

An MEC reader wrote in response to The Power of Small Changes: I enjoy reading your newsletter. I'm new to A/B testing (and the math too)...what confidence interval do you accept as reasonable? I wanted to point out that Test #1 is not…

How to Protect Yourself against Click Fraud

Nick Usborne Mar 22, 2006 0

How can one combat click fraud when running PPC campaigns? How can you minimize the chance of being targeted? And how can you find out if you have already been paying for fraudulent clicks? Suspecting we had been a victim of click fraud…

Blogging – A Natural Starting Place for Transparent Marketing.

Nick Usborne Mar 21, 2006 0

Authentic blogging can bring you extraordinary exposure and rewards. Contrived, sneaky blogging probably won’t. What is authentic blogging? In the case of company blogs, a simple way to picture it is like this: Lock all your PR and…

Waiting for a new domain to attract organic search results – and using PPC to fill the gap.

Nick Usborne Mar 20, 2006 0

One of the frustrations of launching a new web site, or blog, is the time it takes to attract serious organic search traffic. When you launch with a new domain, you know it’s going to take a while before the search engines start indexing…

Does having a clear vision help your company succeed?

Nick Usborne Mar 17, 2006 0

In response to Wednesday’s teleconference call, one of our listeners, Michael Madden, wrote in with an interesting question: “How do new businesses determine their core value proposition since most of that discovery lies ahead? With my…

More on Click Fraud

Nick Usborne Mar 16, 2006 0

In today’s Washington Post there is another article on click fraud, pointing to both Google and Yahoo! This quote gets to the heart of it: ”After analyzing where and when each click came from, auditing firm ClickFacts Inc. estimated that…

Feedback on our Value Proposition Teleconference

Nick Usborne Mar 16, 2006 0

Each time we complete a teleconference we feel a little nervous, not knowing how our presentation has been received. So from time to time we ask our listeners to let us know how we did. Without some feedback, we feel we are flying blind. We…

March 15 Clinic Notes

Landon Calabello Mar 15, 2006 0

NOTES: To view the notes as they are added, please refresh this page when instructed to do so. Business Success Potential: S = 2V + C + P Where: S is the probability that the business will Succeed. V is the Value proposition. C is…

Catch Slowly Emerging Online Trends

Nick Usborne Mar 15, 2006 0

Some things happen online at a dizzying speed and, unless you have the advantage of being the “first-mover”, it will cost you a lot to catch up. However, other things happen quite slowly. One of these slowly emerging trends is people’s…

In Search of a Value Proposition

Nick Usborne Mar 10, 2006 0

If you had just ten words with which to describe why people should buy your company’s products or services, what would you say? You probably remember the “elevator speech” concept from back when venture capital companies were pouring…

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