Author

Annie Summerall 2 posts 1 comments

Annie is a copy editor for MarketingSherpa, MarketingExperiments and MECLABS Institute. She graduated from Baylor University in Waco, Texas, with a bachelor’s degree in Corporate Communication. Out of the office, you’ll find her on the beach or trying out new recipes in the kitchen.

Value Proposition

Leveraging Compelling Stories: How to draw out your value proposition from your company’s story

Annie Summerall Aug 21, 2017 0

Watch this Quick Win Clinic to get tips on how to leverage your company’s story to help you connect with your audience and boost conversion rates.

Value Proposition

A Webpage is a Conversation

Annie Summerall Jul 6, 2017 1

The moment prospects decide to engage with your webpage, they begin to communicate with you — your webpage is a conversation. It is our job as marketers to get into the conversation and speak to those prospects the right way.