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Digital Advertising

Display Advertising: 4 common mistakes marketers make with banner ads

Selena Blue Aug 29, 2013 16
Display advertising allows you to grab visitors' attention and earn qualified clicks onto your landing pages, but your banner ads could be leaving conversions on the table. Read on to learn four common banner ad mistakes and how to avoid…
Conversion Marketing

Lead Generation: 6 steps to correctly setting customers’ expectations

Selena Blue May 13, 2013 3
Knowing what your customers will experience through your lead generation funnel is key to delivering on the expectations derived from your offers. Read further to learn six simple steps you can use to meet customer expectations and improve…
A/B Testing

Online Testing: 6 test ideas to optimize the value of testimonials on your site

Selena Blue Mar 22, 2013 10
Testimonials and reviews of your product or service can be powerful tools on your websites. Read on to learn six test ideas for optimizing the value of testimonials.
E-commerce Marketing

E-commerce: 2 benefits of presenting competitor pricing on your website

Selena Blue Mar 20, 2013 4
Listing competitor pricing on your website can help customers see the value in your product or service. Read on for more benefits of including competitor pricing on your webpages.

Online Testing and Optimization: 4 factors to choosing a testing platform

Selena Blue Jul 30, 2012 3
Testing platforms are vital to an organization’s testing program and choosing the right one can be a difficult task. Learn 4 factors that you can use to choose the right platform for your organization.
Social Marketing

Marketing Career: 3 steps to optimize your LinkedIn profile

Selena Blue Nov 4, 2011 16
If you’re applying for jobs, you should consider LinkedIn as a landing page that sells … well … you. LinkedIn offers many interesting applications and add-ons, but you must first focus on the heart of your profile: the value proposition. In…
Conversion Marketing

Landing Page Optimization: Addressing customer anxiety

Selena Blue Oct 7, 2011 5
Anxiety can stop website visitors in their tracks – the back button makes it ultra easy. Thinking of their concerns in rational terms may not help you either. Fortunately, the there are three different levels you can seek to relieve or…
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