Social Marketing

A few weeks ago, we published a powerful Facebook case study that generated a lot of questions from the MarketingExperiments community of marketers. So I tracked down one of the key marketers who drove this success and dug a little deeper…

Social media marketing is a feedburningly hot topic for online marketers. And while many of us focus on the latest and greatest platform or technique, one fundamental question often get’s overlooked – who are the best people in your…

Relevance. Personalization. Customization. Whatever you want to call it, the more you can appeal to your customer as a unique individual instead of an average visitor, the greater your conversion rate will be…

In this case study, not only does the marketer drive huge growth in Facebook fans and generate hundreds of thousands of dollars, the very growth in Facebook fans becomes a proof point in media coverage…

Everybody is talking about social media, but how many marketers are listening and doing. Read more to discover a process-oriented workflow aimed at helping you listen (and respond) using social media...

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap. So we invited special guest Sergio Balegno, the Research…

How are your peers measuring the value of social media marketing? And are they looking at the right metrics?

Successful social media marketing may just lie in putting yourself in your audience’s shoes...

Marketers consider getting target audiences to engage and participate as the most important challenge to social marketing effectiveness. Here’s one idea to grow your social media presence...

How far can we go in testing? Nathan Thompson is going all the way to Austin to find out...

According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world...

What potential does the Facebook/Omniture partnership offer for CMOs, marketers, and optimization professionals? Read on...

Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)...

How do you gain real value from social media? MarketingSherpa will soon publish research data and insights to help you map an effective social media marketing strategy...

With our June 10 web clinic: Twitter Experiments: Getting beyond the "now what?" featuring special guests Jason Breed and Marc Meyer, we knew we had a full house. But we didn't expect to bring down the interwebs -- and break into the top 10…

It's always fascinating to see smart, unique and, occasionally crazy concepts come to life. Most interesting are those that somehow connect with a brand and really support brand awareness...Here a few of my personal favorites...Besides…