- The Implied Value Proposition: Three ways to transform your sales copy
- Accelerating Lead Capture: Four psychological keys that transform conversion rates
- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
- Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight
- Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good
- How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
With New Year’s parties long gone, one “Best of” post is still standing
As 2008 ended, the blogosphere filled up with posts about reflections, predictions, and compilations. It's time to see which of these posts has become a resource to return to again and again.
Is viral marketing predictable?
Is there a way to know what might cause something to go viral or not? Testing over the past few years shows that viral marketing, like other aspects of marketing, can not only be tracked, but also predicted.
Keeping it real … fake: Social media marketing “don’ts”
I got a shiny, snailmail brochure today touting a famous research organization’s upcoming workshop. One track offers expert advice on social marketing to “Generation Y.” According to the blurb, selling to this audience requires a…
Harnessing Social Media
EDITOR’S NOTE: You can listen to a recording of the clinic by using the link below. Harnessing Social Media Web 1.0 was the Web in its infancy, its first developmental stage. “Web 2.0” was coined by O’Reilly Media in 2004.…
MySpace Suing over Social Network SPAM
MySpace has filed suit against Scott Richter, CEO of Media Breakaway, claiming he and his company were actively “spamming” millions of MySpace users in violation of the CAN-SPAM Act and other federal and California state statutes. The suit…
Can viral video clips drive targeted traffic to your web site?
Tens of millions of people watch these short videos, but how effective are they at driving qualified traffic to web sites? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
Sample Viral Videos Used in MEC’s Video Research Project
Blogging – A Natural Starting Place for Transparent Marketing.
Authentic blogging can bring you extraordinary exposure and rewards. Contrived, sneaky blogging probably won’t. What is authentic blogging? In the case of company blogs, a simple way to picture it is like this: Lock all your PR and…
Profit from Inbound Customer Service
It would almost be amusing if it weren't so damaging. We have all seen web sites where they go to almost any length to discourage a user from picking up the phone to ask a question, or cancel a sale or subscription. Users are directed to…
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Press Releases It's tempting to think that press releases are "old media" and have no part to play in the modern…
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?cww RealMedia:…
In this report, we will focus specifically on online/telephone conferences. How can these conferences create extra value for your site visitors? What are the benefits for publishers and retailers? What is the best way to manage these…
Website Awards Tested
Series: This is part of a series of briefs on winning website awards. Related briefs are listed below: