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- The Implied Value Proposition: Three ways to transform your sales copy
- Accelerating Lead Capture: Four psychological keys that transform conversion rates
- Design Layout: How to structure your web page or email for maximum conversion
- Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
- The Marketer as Philosopher, Episode 3
The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap - Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
- The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight - Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
- The Marketer as Philosopher
Episode 1: Become a Force for the Good - How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
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Copywriting: 5 Proven Discoveries That Strengthen Copy
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Value Proposition
Trash Content Sites & How to Beat Them
I have been following various discussions recently on the topic of trash content sites. What are they? These are sites created with the express purpose of generating Google AdSense income or affiliate commissions.
Lone webmasters, and…
Natural Search Engines
We recently released the recording of our search engines clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
In a previous report, we looked closely at optimizing sites to achieve a high Google…
eBay Basics
We recently released the recording of our eBay clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
In previous reports, we have looked at a variety of pay-per-click (PPC) and comparison…
Google Adwords Tested
In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research:
How do you setup an effective Google Adwords Select Program?
STEP 1: Begin with Google’s basic setup…
Google AdWords Tested
We recently released the recording of our Google AdWords clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
How has Google AdWords improved? Does it still represent the leading source of high-quality…
Google AdSense
Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…
Small PPC Engines
At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…
Google PageRank
Test Number: #060503-SE
Word Count: 4200+
Focus: 9 Questions
How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.)
How can you use Google PageRank to reduce your overall…
Google PageRank Tested
We have reviewed the importance of a high Google PageRank. But the question remains: How do you achieve this lofty goal?
If the data from our experiments cannot be applied in a practical and relevant way to your marketing, then it has…
Google Adwords Select Tested
In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research:
How do you setup an effective Google Adwords Select Program?
STEP 1: Begin with Google’s basic setup…
Update: Google’s New Adword Program Tested
#040501-PSE - Google's New Adword Program - We test 6891 impressions to determine the true cost per click
In the April Edition of the Journal, we posed a (doubly) provocative question:
How did a belly dancing diva help our research team…
Update: 5 Pay Search Engines Comparison
#030501-PSE - 5 Pay Search Engines Compared In An 8-Month Study
In the March 5th, Research Edition, we posed a troubling question...
"How can you invest $35 in a pay search engine, advertise for 8 consecutive months, add no additional…
Google’s New Adword Program
Word Count: 2360+
Focus: 6 Questions
How effective is Google's New Adword Program?
How can you calculate your true cost per click?
How can you predict, in advance, your number of impressions?
What is the…
Google’s New Adword Program Tested
How does Google compare to GoTo in terms of advertising effectiveness?
With GoTo you pay by the CLICK, with Google you pay by the IMPRESSION. Each calls for a different strategy.
As an example, on GoTo the term "mortgages" receives…
5 Pay Search Engines Are Compared In An 8 Month Study
Word Count: 2130+
Focus: 8 Questions
Which pay search engines are most effective?
How important is it to maintain the top position?
Does it pay to advertise on the less popular engines?
Does using a…
5 Pay Search Engines Tested
It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them?
In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…
5 Pay Search Engines Tested
At the end of the last section, we discussed the need to "carefully develop (and closely) monitor a deliberate strategy". That is worthy advice, but it begs a single one-word question: How? How can we integrate Overture into an effective…