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Research Briefs

MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.

5 Pay Search Engines Tested

It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them? In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…

5 Pay Search Engines Tested

At the end of the last section, we discussed the need to "carefully develop (and closely) monitor a deliberate strategy". That is worthy advice, but it begs a single one-word question: How? How can we integrate Overture into an effective…