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Research Briefs

MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.

5 Pay Search Engines Tested

Editorial Staff 0
It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them? In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…
SEO

5 Pay Search Engines Tested

Editorial Staff 0
At the end of the last section, we discussed the need to "carefully develop (and closely) monitor a deliberate strategy". That is worthy advice, but it begs a single one-word question: How? How can we integrate Overture into an effective…