Research Briefs

So how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…

So do we recommend the List Builder Program? Is it an effective way to grow your list? We tracked 1082 of our original 1600+ names to determine the following: The unsubscribe ratio The undeliverable ratio The secondary…

Test Number: #090501-SD Word Count: 3300+ Focus: 17 Questions What percentage of sales are we losing in the order process? What is happening to these "almost buyers" after they abandon the shopping cart? Why are we…

In 1937, retail visionary Sylvan Goldman invented the shopping cart. It was not an instant success. Customers were confused. Just how was a shopper supposed to use this new, state-of-the-art contraption? Mr. Goldman was not daunted.…

Test Number: #080501-SD Word Count: 3400+ Focus: 12 Questions How well did our 4 test sites perform? How important is it for your site to be compatible with the different browsers and operating systems? How can you use…

If you've read this far, then it is time we address solutions. Here are key questions and answers that should help you to apply this experiment's findings: Which screen resolutions are being used by your site visitors? This table…

Test Number: #070501-ECO Word Count: 3400+ Focus: 13 Questions How does the new online service Marketplace Manager work? On which sites does Marketplace Manager list your product? How effective is Marketplace Manager?…

If you have braved the onslaught of data from the previous section, we can only assume that you are interested in the practical aspects of integrating Marketplace Manager with your current strategy. Here are 7 key questionsthat may help…

#040501-PSE - Google's New Adword Program - We test 6891 impressions to determine the true cost per click In the April Edition of the Journal, we posed a (doubly) provocative question: How did a belly dancing diva help our research team…

Test Number: #060501-EZN Word Count: 3500+ Focus: 8 Questions Which offering will generate the highest yield: a premium subscription, a specialized ebook, or a tangible product line? What conversion ratios can you expect to…

In SECTION 1 of this issue, we reported that ZINE 1 helped its companion website increase traffic from 12,000 to more than 70,000 page views per month. We also reported that (immediately following the delivery of an issue) traffic from…

#032001-PSE - Ezine Promotion - We test 36 directories, announcement lists, and review sites... In the March 20th, RESEARCH EDITION of the Journal, we posed a simple challenge: "So how many subscribers can you win with a 30-day blitz in…

Word Count: 3000+ Focus: 7 Questions How much traffic can a retailer expect from a location in the Yahoo Mall (Yahoo Shopping)? How can you get the highest ranking in Yahoo's Product Search? How profitable is the traffic…

#030501-PSE - 5 Pay Search Engines Compared In An 8-Month Study In the March 5th, Research Edition, we posed a troubling question... "How can you invest $35 in a pay search engine, advertise for 8 consecutive months, add no additional…

Word Count: 2360+ Focus: 6 Questions How effective is Google's New Adword Program? How can you calculate your true cost per click? How can you predict, in advance, your number of impressions? What is the…

How does Google compare to GoTo in terms of advertising effectiveness? With GoTo you pay by the CLICK, with Google you pay by the IMPRESSION. Each calls for a different strategy. As an example, on GoTo the term "mortgages" receives…

You cannot measure the true return of the directory sites within a 30-day period. Though our current costs can be calculated at $5 per subscriber. Over time, this number can be significantly reduced. If we maintain a rate of 3 new…

Test Number: #112501-SD Word Count: 1950+ Focus: 7 Questions How many subscribers a day can you expect to achieve with a comprehensive directory/announcement listing campaign? What is the true cost per subscriber?…