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Research Briefs

MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.

Optimizing Email Capture

You optimize your webpages, your emails and your subject lines, but when it comes to lead capture, the email form is typically left out. There are many rationales behind the neglect of the lead capture form — some to do with…

Branded Design Tested

Brand strategy has never been more important for marketers. Each design element on your page has a direct impact on your prospect’s journey down the sales funnel. Finding the right balance between design and clarity requires testing.…

Optimizing PPC Campaigns

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving…

Product Pages Tested

Product pages in ecommerce are the equivalent of a showroom floor. It’s where you highlight products, strive to deliver a world-class customer experience and engage in conversation. Yet, there are elements on product pages that can have…

Optimizing Web Forms

According to the MarketingSherpa Lead Generation Benchmark Report, capturing a higher quantity of qualified leads is of one of the most important goals in the minds of marketers. So how can marketers capture more leads in their Web forms…

Lead Nurturing Tested

After all of the effort put into your lead generation efforts, your sales team either wants more higher quality leads or more leads in total. How can you bridge the gap between your marketing and the teleprospecting efforts of your sales…