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Research Briefs

MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.

Optimizing PPC Campaigns

A PPC ad is often a customer’s first impression of your product or company. Those 130 characters present your chance of channeling that person’s interest into your sales funnel by transforming an individual challenge into a problem-solving…

Product Pages Tested

Product pages in ecommerce are the equivalent of a showroom floor. It’s where you highlight products, strive to deliver a world-class customer experience and engage in conversation. Yet, there are elements on product pages that can have a…

Optimizing Web Forms

According to the MarketingSherpa Lead Generation Benchmark Report, capturing a higher quantity of qualified leads is of one of the most important goals in the minds of marketers. So how can marketers capture more leads in their Web forms…

Lead Nurturing Tested

After all of the effort put into your lead generation efforts, your sales team either wants more higher quality leads or more leads in total. How can you bridge the gap between your marketing and the teleprospecting efforts of your sales…

How to Achieve a 232% Lift

Testing is simple enough, but using it to truly understand the mind of your customer requires a different approach. So how can you develop a repeatable methodology that empowers you to not only see lifts, but also foster a conclusion about…