Research Briefs

According to the MarketingSherpa 2012 Lead Generation Benchmark Report, nearly three quarter of marketers surveyed reported generating high-quality leads as a top challenge. In this Web clinic, Austin McCraw, Senior Editorial Analyst,…

According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint…

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, one-fifth of marketers send emails late and without clear purpose. The time and resource constraints that marketers constantly face make sending relevant communications…

Optimizing upcoming marketing campaigns for maximum ROI opportunities is a top priority for marketers in the New Year. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Jon Powell, Senior Research Manager, Research and…

Shopping cart pages are often the most overlooked optimization opportunities that can potentially add some serious ROI to your bottom line. In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, and Jon Powell, Senior…

Webpage design often overlooks the element of color and the impact it has on site performance. So in this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, reveals new research discoveries that explore the relationship between…

Content marketing is one of the top five most used lead generation tactics, with 54% of surveyed marketers engaging in it, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. So, in this Web clinic, Flint McGlaughlin,…

Generating more revenue from your pages and paths takes more than learning optimization theory. It requires you to apply that theory to your own particular situation. However, that application requires a leap that many marketers find…

Anxiety is causing your website to leak revenue. And, until you can plug those leaks, any amount of traffic you drive there will have a negligible ROI. Watch this Web clinic replay to learn three techniques you can use to overcome anxiety…

Your competitors are continually making your job as a marketer more difficult. They are constantly spying on you, uncovering your hidden marketing strategies, and beating you at your own games. And when they aren’t doing that, they are…

Web analytics can yield an intimidating mound of data — much more than marketers can interpret and use. The overwhelmed marketer needs a way to discipline the process — a way to turn this raw data into valuable insights concerning their…

Your website is leaking revenue as you read this sentence. As a marketer, you probably already knew that. The real problem is that many marketers don’t know where to start when trying to plug those leaks. In a recent experiment performed…

Most marketers are fairly insecure about writing copy. They're concerned that if they don't use the magic sales words needed to hypnotize their readers, no one will ever take action. Add to that the pressure of short deadlines and you have…

A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails. And, the only variable tested was the subject line. We’ve seen over and over again in our research that subject lines can…

There are essentially two ways to increase your website’s performance: Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media Improve the conversion rate of the traffic…

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops? The results would be staggering. While we’ll probably never be…

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer. There are always: The number of form fields The number of steps in a process The length of the page itself But there…

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint…

According to MarketingSherpa’s 2012 Search Marketing Benchmark Report - PPC Edition, 56% of marketers claim achieving or increasing measurable ROI is their most frustrating challenge when it comes to paid search. And yet, PPC ads are one…

There are many guides to A/B split testing on the Internet. And most are adamant about making sure you test one thing at a time. If you don't, they warn you'll never learn anything about what works and doesn't work on your pages. One…