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Research Briefs

MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.

Converting PPC Traffic

According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing…

Subject Lines Tested

A few weeks ago, two marketers like you DOUBLED the clickthrough rate of one of our internal marketing emails. And, the only variable tested was the subject line. We’ve seen over and over again in our research that subject lines can…

What Your Customers Want

Imagine that you could predict how your customers will react to your next marketing campaign. What if you could do that for every piece of marketing your company develops? The results would be staggering. While we’ll probably never be…

Hidden Friction

Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer. There are always: The number of form fields The number of steps in a process The length of the page itself But there…

Minor Changes, Major Lifts

One of the best ways to get around IT and budget challenges is to optimize areas on your website that are relatively simple to change yet have the opportunity to make a significant impact on conversion. In this Web clinic replay, Dr. Flint…