Research Briefs

Landing page optimization and search engine optimization are two completely different entities. While optimizing to convince a human to take an action – such as buy, or fill out a lead form – can clearly increase your conversions, what…

If you’ve tuned into past MarketingExperiments Web clinics, you’ve seen some pretty impressive gains: 141% increase in conversion 12% more revenue across an entire ecommerce website $4.9 million in additional sales pipeline…

Testing and optimization can lead to impressive, triple-digit gains and far higher conversion rates for all the traffic you’re spending time and money driving to your website. However, testing anything on your website can be a bit…

One of the easiest elements to change on a page is the headline. It's also one of the most important parts of the page to optimize if you're trying to get a lift in your conversion rate. However, when tasked with writing an engaging…

After initial introductions, Daniel jumped right in with a case study illustrating how many companies tend to throw more money at leaky sales funnel, instead of fixing those leaks. In the case study, however, a marketing manager makes a…

Whether your company offers 10 or 10,000 products online, the shopping cart can be one of the most mysterious and difficult areas of your Website to optimize. How many shopping carts steps are optimal for conversion? What…

So you've just increased the effectiveness of your online lead capture by XX% using optimization strategies you've recently learned. Now what? How do you ensure that this gain is not lost in the sales pipeline? How do you keep the online…

Your value proposition is at the foundation of all your marketing efforts. It is that primary reason why your ideal prospect should buy from you rather than your competitors. Yet many marketers have never tested this crucial element of…

Your ideal prospects delete most of the emails they receive each day. What happens when they receive yours? Do they even stop to notice? Or do they file it nicely away in that special folder reserved for every hype-laden,…

Competition for a customer's attention has been a roaming battle throughout the years. Newspapers. Radio. TV. But today, the front lines are in online search. As reported by our sister company MarketingSherpa, forecasts on the spending for…

If there is one thing consistent about online customers, it's that they are consistently changing. Trying to pin down marketing tactics that work from year to year can be a daunting task. That's why it is essential to always be testing…

When it comes to choosing an image for a web page, most marketers and designers rely on gut feelings or personal preferences. Few have a concrete way of determining the "what, when and where" of an image. So, in this Web clinic, we revealed…

Though a test may improve a page's performance, its greatest gain often comes from what it teaches you about your visitors. This is because the value of customer insights extends far beyond a single test. However, often the potential…

In a previous Web clinic, Flint McGlaughlin, the Director of MECLABS Group, taught five steps to help you optimize your company's homepage. We intentionally left one key aspect of optimizing homepages out of that clinic because we felt it…

Over the past year, the MarketingExperiments labs have conducted more than 200 digital marketing experiments. And while we have many complex heuristics and training courses to assist you in optimizing your entire digital marketing…

Why do customers buy? Why do they fill out a lead generation form? Heck, why did your spouse agree to marry you? Every action your customers take is essentially a "mini-conversion" and requires clear communication of value to guide…

One-to-one marketing, the practice, used to be the status quo. And perhaps in a quaint little town in the south of France it still happens in the neighborhood bakery. But today, even relatively small businesses likely have a difficult…