Research Briefs

Subject lines have a huge impact on the success of an email campaign. Yet, marketers rarely have the time to focus on the psychology of turning interruption into engagement. In this Web clinic, Flint McGlaughlin, Managing Director, and…

Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for focusing on a single customer type. So, what is the most effective approach to copywriting and…

Whether you're creating a new site or shaking things up with a radical redesign, category pages are a vital part of your ability to offer multiple products online. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS,…

When you picture your next email send, it's easy to feel overwhelmed by the war for attention being waged in everyone's inbox: Will customers buy from us? What's going on with the clickthrough rates? Open rates? Are we even being…

Developing cart technologies, like the accordion-style checkout, have become increasingly popular in e-commerce after being adopted by companies like Apple and other top-grossing enterprises. But, does an accordion-style checkout really…

A/B testing on the Web has become increasingly complex in the last few years. However, according to the MarketingSherpa 2012 Website Optimization Benchmark Report, using a clear testing and optimization strategy is the least popular…

Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as: How many…

For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction. But, when trial customers choose not to transact, marketers are left wondering: Did we give too…

Branding is generally perceived as a powerful tool marketers can use to build awareness of their products or services in the marketplace. But, what really is a brand? Can something as abstract as a logo or color scheme actually impact…

Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically appealing. But, is this an effective approach? In this Web…

According to the MarketingSherpa 2012 Website Optimization Benchmark Report, shopping carts are ranked as one of the least optimized processes, yet they can be one of the most strategic aspects of a conversion process to optimize. In…

The question of long copy versus short copy is not new, and there is no shortage of differing opinions. Should webpage copy be as short as possible? Should it be long? Is there an optimal length to a webpage? To answer these…

Price is one of the biggest factors impacting the success of a marketing campaign, yet it can be one of the most difficult aspects of an offer to message properly. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed…

What do your customers find most appealing about your offer? Is it the price? Is it a specific feature? Is it the broader brand association? Questions like these are at the heart of a successful marketing strategy, and are central to…

Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall…

According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization's primary conversion path. In this Web clinic, Flint McGlaughlin, Managing…

According to the MarketingSherpa 2012 Email Marketing Benchmark Report, only 10% of respondents use the Internet as a customer research tool. So in this special Web clinic replay, recorded live at MarketingSherpa Email Summit 2013, Flint…

According to the MarketingSherpa 2012 Lead Generation Benchmark Report, nearly three quarter of marketers surveyed reported generating high-quality leads as a top challenge. In this Web clinic, Austin McCraw, Senior Editorial Analyst,…

According to the MarketingSherpa 2013 Email Marketing Benchmark Report, nearly one-third of marketers surveyed reported they are unable to create relevant content on a consistent and predictable basis. So in this Web clinic, Flint…