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Research Briefs

MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.

Microsites Tested

Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as: How many…

The Usability Myth

Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall…