Branding is generally perceived as a powerful tool marketers can use to build awareness of their products or services in the marketplace.
But, what really is a brand?
Can something as abstract as a logo or color scheme actually impact the conversion process, or is all the focus on branding just a waste of time and resources?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed the results of a recent experiment with one of the largest print news sources in the United States.
Here are some of the key questions our research findings sought to answer:
- What is a brand?
- What is the role of a brand?
- How does it affect conversion?
- When should marketers leverage brand?
- When is branding a waste of time?
Flint also shared three essential principles every marketer should understand in regard to brand.
Here is some feedback from the live audience of the Web clinic:
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