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Research Briefs

MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.

B2C Success Stories

Give a man an optimized landing page and he converts for a day. Teach a man how to optimize his own landing pages and he can plan, make changes, test, analyze and increase conversions for years to come. With apologies to Lao Tzu,…

Surprise Winners

Optimization best practices don't come with an iron-clad guarantee. Enter the "wild card" — the unknown performance factor. In optimization, wild cards are those outlier treatments that can, and do, surprise us by outperforming all…

B2B Landing Pages

B2B marketers know that their audience needs a different approach than B2C, from the channels to the landing pages, and ultimately, to the sale. So for our February 25, 2009 web clinic, we focused our live optimization contest format…

Email Optimization

How aggressive are your email marketing goals for the year ahead? Are you optimistic about growing your lists and response rates, or hedging your bets due to the economic downturn? As marketers face increasing pressure to improve…

Optimizing Offer Page

One of the greatest challenges to developing your offer pages is proving to jaded prospects that the rewards outweigh the risks. But you can tip the balance in your favor. The key is creating offer pages that minimize Friction and…

2009 Marketing Blueprint

It's easy to fall into a rut with optimization and testing. Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of…

Lessons Learned

To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…

Lessons Learned

To discover what really works in optimization, our team is constantly running tests and conducting experiments. After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…

Optimizing Headlines

If you’re looking for ROI gains and you’re not sure what areas to test first, start with headlines or subject lines. The impact of headlines on conversions is no secret, but the ease of testing (no design, coding, etc.) makes them…

Optimizing PPC Ads

Our August 13, 2008 follow–up clinic on PPC campaigns included a new case study, a review of the two types of relevance, and a live critique of five new campaigns submitted by clinic participants. The pay–per–click ads and landing…

Optimizing PPC Ads

Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To maintain a dominant position in PPC, you need to constantly improve your ads and landing pages. The challenge: How can you…

Filling The Pipeline

Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence…

Simple Tests, Significant Gains

Research has shown a massive difference in conversion and return on investment between companies that test their online communications and those who don’t; so why doesn’t every online business have a regular testing program? The fact…