Research Briefs

Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence…

Research has shown a massive difference in conversion and return on investment between companies that test their online communications and those who don’t; so why doesn’t every online business have a regular testing program? The fact…

At MarketingExperiments, our research shows that the highest performing site pages match exactly the motivation of a visitor, and that on retail websites most visitors fall into one of two categories: Hunters. They already know…

Today, ROI is everything – especially in a slumping economy. Are your current metrics giving you the full story? Probably not. MarketingExperiments estimates that up to 75% of the data Web marketers collect are either misleading…

The right incentive can make a significant impact on response rates, whether it’s used to build lists and generate leads or increase online sales. But how do you determine which incentive will overcome friction best and deliver maximum…

Which specific optimization steps have been shown to increase Conversion by reducing Friction and alleviating Anxiety? In this clinic we looked at two case studies where Landing Page elements that overcame the value inhibitors of…

Anyone who has set up an email campaign knows many factors need to be considered before hitting the Send button: Quality of leads and lists; segmenting and targeting; envelope fields; copy content and length; and…

This brief completes the review of Landing Pages submitted by online businesses for live optimization analysis by Dr. Flint McGlaughlin, MarketingExperiments’ Director; Jimmy Ellis, Director of Optimization Research; and Aaron…

Taking a cue from our clinic participants' feedback, and heeding our own advice, we tested a "radical redesign" with our February 11, 2009 live optimization web clinic. The focus was strictly B2C landing pages, a departure from our…

How do you know what to change, what to keep, and what really works when it comes to optimizing a Landing Page? Online businesses searching for answers to that question submitted their Landing Pages for a critical analysis by…

How do you know when it's better to raise prices to increase revenue or reduce prices and pump up Conversion Rate? Price is undeniably a strong factor in the conversion decision process, but what will a price change do to your bottom…

We're pleased with what we've been able to share with you during 2007: research results that anyone can use to optimize Landing Pages, PPC campaigns, search, emails, and testing itself. We sincerely hope you have benefited. In this…

A subjective factor like intuition might alarm those basing new Web site designs on test results that discover what really works when it comes to Internet marketing. It doesn’t seem scientific. It’s certainly not represented in our…

Which changes will produce the best Conversion results when optimizing a Call-to-Action? Can distinct approaches be combined to increase both sales and leads? Previous test results have shown that a single change is typically a…

Are customers getting what they expect when they reach your Landing Page, or are they receiving mixed or incomplete messages that disrupt the effective expression of Value Proposition and hurt Conversion? After our recent clinic on…

In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the opportunity to submit their own Landing Pages for real-time assessment by the MarketingExperiments optimization team. This…

In the invitation for the October 10, 2007 MarketingExperiments live Webinar, participants were offered the opportunity to submit their own Landing Pages for real-time assessment by the MarketingExperiments optimization team. Dr.…

Are you missing sales by chasing after Conversions instead of generating leads? Is your website out of sync with your business model? Getting prospective customers to land on your pages is just the beginning. You may need to capture…

How can you avoid sending conflicting messages about your value proposition and protect your landing pages from flow disruption? Professional marketers have long known how essential it is to have a unique and compelling value…

We have all probably designed a test Webpage or offer email that we expected to dramatically outperform the control and been stunned when performance is poor or the results come back inconclusive. What can you do to get significant…