Research Briefs

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Conversion Erosion After achieving high conversions from an optimized landing or offer page, after a few…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Headline Testing In the world of direct mail it is well known that a minor change in a headline can have a…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Landing Pages 2006 With the growth of PPC advertising and email marketing, maximizing conversion rates on…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Click Fraud 2006 Are there ways to combat click fraud when running PPC campaigns? Is it possible to…

 You probably remember the "elevator speech" concept from back when venture capital companies were pouring billions of dollars into Internet start-ups. And hopefully you heard about our own "Back of a Napkin" contest, in which we offered…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Small Changes Here is the question we asked ourselves: In our focus to maximize increases in conversion rates by…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Subscription Pathways What is your conversion rate of visitors to subscribers? Are you leaving money on the table?…

In our last brief we looked at the 15 separate steps in the MEC 2006 Marketing Blueprint. The feedback we received after that call was both generous and consistent in its theme: the volume of information was overwhelming. So how can you…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Marketing Blueprint 2006 As you look at the year ahead, how do you know which marketing efforts will yield the…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Marketing Intuition There is no doubt that intuition and moments of great insight can have a profound impact on…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: MultivariateTesting Traditional thinking tells us that accurate testing of web pages, email messages, or offline…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Compounding Effect Does a 5% increase in click-through from a PPC ad sound disappointing? On its own,…

It would almost be amusing if it weren't so damaging. We have all seen web sites where they go to almost any length to discourage a user from picking up the phone to ask a question, or cancel a sale or subscription. Users are directed to…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Price Testing Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Domain/Product Naming Testing We conducted two distinct series of tests: One for a product name and the…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Press Releases It's tempting to think that press releases are "old media" and have no part to play in the modern…

Topic: How to use pay-per-click (PPC) search campaigns to boost website traffic and maximize profits from day one: a 90-day plan. We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: A/B Split Testing Most of us are familiar with the concept of using A/B split testing to determine which…

We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Conversion Rate Optimization This research brief will answer the following questions: What is…

This research brief will answer the following questions: What is the most effective way to handle shopping cart abandonment? How effective are current cart recovery efforts? Which cart-recovery email templates are most…