Click Fraud
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Click Fraud (Windows Media Audio)
http://meclabs.com/cgi-bin/pl/pl.cgi?c5w
Click Fraud (RealMedia)…
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Research Briefs
MarketingExperiments Research Briefs are short reports that summarize recent A/B tests and other research done for companies in our research partnership program.
PPC Ad Copy
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
PPC Ad Copy (Windows Media Audio)
PPC Ad Copy (RealMedia)
This research brief will answer the following questions:…
The Impact of SPAM on Email
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cvw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?cvr…
Free Trial Offers
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?f2w
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?f2r…
eBay Stores
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?c2w
RealMedia:…
Page Weight
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cqw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?cqr…
Online Competitive Analysis
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?ctw
RealMedia:…
Customer Ratings
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cww
RealMedia:…
Subscription Revenue
This research brief will answer the following questions:
What are the benefits of offering pre-paid or extended-term options for potential paying subscribers?
What is the ideal time frame for a recurring-revenue subscription…
Ezine Advertising
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?czw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?czr…
Linking Strategies
0&&parent.frames.length) {
d=parent.frames.document; n=n.substring(0,p);}
if(!(x=d)&&d.all) x=d.all; for (i=0;!x&&i<d.forms.length;i++) x=d.forms;…
Avoiding Unprofitable PPC Campaigns
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cuw
RealMedia:…
Dynamic Web Pages
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cdw
RealMedia:…
Welcome Message Sequence
This research brief will answer the following questions:
What is an email welcome message sequence?
How many repeat visitors can an email welcome message sequence generate?
What kinds of messages should you use?…
Long Copy vs. Short Copy
We recently released the recording of our Long Copy vs. Short Copy clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cxw
RealMedia:…
Configurator
We recently released the recording of our Configurator clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?ccw
RealMedia:…
Amazon OLS Stores
We recently released the recording of our Amazon Stores clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?caw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?car…
Landing Pages
We recently released the recording of our landing pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?clw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?clr
The…
PPC for Subscription Sites
Previous MEC reports have focused on pay-per-click (PPC) search engines, both large and small. You will find these reports listed at the end of this brief.
Our focus in most of those articles has been optimizing PPC campaigns in general or…
Data Feeds Tested
What is a data feed? How can using them get you exposure on over 15 sources of highly qualified traffic, sources that will often convert at a higher rate than either Google or Overture?
The sources in question are comparison search…